Latest in Marketing and Promotion
A Plus-Size Embrace
NEW YORK — A wave of plus-size purchasing is starting to build.
Increased sales of women’s plus-size apparel…
Gay Marketing’s Warming Signals
The stage is set for more gay marketing plays in the year ahead.
The Squeeze on Apparel’s Sweet Spots
NEW YORK — The sweet spots in the apparel business are growing fewer and farther between.
It’s a tough…
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Apparel Trails New Luxe Hit Parade
NEW YORK — There’s a boom in spending on new luxuries, but fashion is far from number one on the list of luxe…
In the Middle: Kellwood Taps Powers
KELLWOOD TAPS POWERS: Kellwood Co. on Tuesday named Stephen F. Powers, a former May Department Stores…
Making Noise For More Volume
Sportswear firms are pushing expansion in 2005 through aggressive advertising, in-store programs and a higher…
For Magazine Ads, Location Matters
NEW YORK — Assessing the effectiveness of ad positions in magazines is gravitating from art to science.
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A Whole New Show in Product Placement
Product placements are on the rise as an alternative to TV commercials, notably in apparel, autos, soft…
Clicking With the Wired Consumer
NEW YORK — It’s a brave new world of consumers empowered by emerging technologies — one in which people are…
Memo Pad: Red Alert … Holiday Cheer Leaders … Niche Adds Mass
RED ALERT: Time Inc. has Real Simple; Hearst has Oprah. Now Hachette Filipacchi Media is making its own grab…
Brands Trump Ads in Bridge to Consumers
NEW YORK — When it comes to things that influence consumers to buy luxury goods, advertising ranks dead last.
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The Dangers of Tween Marketing
NEW YORK — The increasing commercialization of children’s culture is coming at an ever-escalating cost.
So…
Hispanics: Trading Down or Value Hunting?
NEW YORK — There’s no sure thing in fashion.
That longtime axiom of the apparel business has been born again…
Fashionistas: Crossing Shopping’s Great Divide
NEW YORK — What’s in a fashion magazine reading habit? A preference for fashion shopping at high-end…
Prosumers: Give Them Something to Talk About
NEW YORK — Who’s the prosumer? She’s someone who can bring new meaning to the phrase “shop talk.”
Shop talk as…