Latest in Marketing and Promotion
The United Kingdom
Yeah baby! Time-pressed and beauty- obsessed, Brits love to indulge in all things new when it comes to beauty…
Meet the Locals
Sure, superstar spokes-people have their place. But more and more companies are turning to local celebrities…
Snippets: Good Cause… Dove’s Latest Reel… Stress Free…
The Body Shop and MTV kicked off their Move Your Lips campaign to raise awareness for HIV and AIDS on…
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Mouawad Group Targets Star Power
The Mouawad Group is starting to rack up prominent partners the way Nike does shoe deals.
Coty, HSN in Prestige Distribution Deal
Coty Inc. is taking to the airwaves to sell its wares.
Kellwood Ends O Oscar, Liz Suit Licenses
About six weeks after Sun Capital Securities Group LLC took over Kellwood Co., the licensing partnerships for…
Playboy Outsources Quickly Growing Women’s Store
Double-digit growth at Playboy's online store for women prompted the company to outsource its operation to…
MyClick Hopes Marketing Idea Clicks in U.S.
The Estee Lauder Cos. Inc., Adidas, Lipton, Northwest Airlines, Intel Corp. and CNN are just a few of the…
Karan Serving Up Tabletop, Giftware
No stranger herself to hosting large dinners, Donna Karan will soon be able to serve food to guests on her…
Wet Seal Turns Profit, Ashlee Simpson Line on Tap
Wet Seal Inc. reported a fourth-quarter profit Thursday and said it will roll out a new line of tops designed…
Nordstrom Takes Time Out for Charity
Amid an aggressive expansion in metro Boston, Nordstrom was the host of a charity gala Wednesday at its…
Lord & Taylor’s Rose Returns
The Lord & Taylor rose is returning.
Airing It Out
New Yorkers who blog, post videos and review products online can add another venue for user-generated content…
Ballantyne Sets Design Contest
Ballantyne is out to promote cashmere among young fashion students with a new contest titled "Design…
Something Is in the Air: Panel Says Scent Sells
Deploying scent in-store can enhance the shopping experience, extend the visit and boost sales, though few…