Latest in Marketing and Promotion
Retailers Adjust Fall Plans
Faced with a difficult economy, erratic weather and reluctant customers, Southeast buyers are playing it…
Macy’s Campaign Packs Celeb Punch
Macy's spring TV campaign launches Sunday featuring Mariah Carey, Carlos Santana and Gabriel Aubry in the…
Newsreel: Banana republic Goes Green… Club Monaco Dips Into Swim…
Preparing for Earth Day on April 22, Banana Republic will launch a 50-piece eco-friendly green collection…
Vuitton Drives to Raise Profile in China
Thanks to Louis Vuitton, millions of Chinese people — and perhaps a few giant pandas — will catch a glimpse…
J. Crew Pushes Accessories to the Front
J. Crew could never be accused of taking shoes and accessories for granted, especially since its first…
Gap Design Editions Returning
Gap's iconic white shirt is getting a new life this spring.
In Love With Eva: Mendes to Be Calvin Klein Underwear’s Face
Calvin Klein Underwear will kick off a worldwide advertising campaign with a sexy new face and voluptuous…
Avon, Emanuel Ungaro Partner to Do Fragrance
As part of a series of designer and celebrity alliances to strengthen its brand portfolio, Avon has announced…
Dubai
Escalating oil prices, a booming tourist trade and rising incomes (tax-free, to boot) have made this middle…
Study in Contrast
At the New York fall collections, the makeup was very polished, hair anything but.
Rock and Retail
Entertainment is part and parcel of retail, according to industry gurus dating back to the late Stanley…
Catching Celebrity Wave: DKNY Jeans to Do Rachel Bilson Line
DKNY Jeans is getting more aggressive in the celebrity fashion game ? and its partner of choice is actress…
Cancer Initiative to Benefit Young Survivor Network
The Council of Fashion Designers of America/CFDA Foundation cast a wider net to promote its Fashion Targets…
Necessary Objects’ Intimate Launch
Necessary Objects has signed a licensing agreement with HYP Intimates to produce and distribute a collection…
Terry Lundgren Calls for Fresh Thinking
Terry Lundgren, chairman, chief executive officer and president of Macy's Inc., was the headliner at the…