LONDON — Change is afoot at The Body Shop.
The British brand has named Mike Jatania chief executive officer. He recently served as executive chairman from late 2024.
The change comes after The Body Shop’s year of “stabilization and renewal” after reworking its operations, according to the brand.
“The Body Shop is a brand with an extraordinary pioneering heritage and remarkable potential. As we look ahead to its 50th anniversary, we remain proud of its legacy as a leader and changemaker, and we are excited about the opportunity to carry that energy and ethos into the next phase,” said Jatania, who takes over from Charles Denton.
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“Under Charles’ leadership we have stabilized the business, and we launch into the next chapter from a position of strength. I am looking forward to working even more closely with the team to accelerate growth, serve our customers with renewed purpose, and ensure the brand stays relevant to both existing and future generations,” he added.
Denton said that “it’s been a privilege to help set The Body Shop back on course and to play a part in shaping its revival. I want to thank the team for their extraordinary commitment, and I leave knowing the business is in good hands for the journey ahead.”
In October last year, The Body Shop announced it would be returning to Brighton nearly 50 years after the company opened its first shop in the English coastal town.
The Body Shop relocated its head office to Brighton, and described the move as “the beginning of a significant cultural reset” under new ownership.
As reported, The Body Shop was purchased out of administration this summer by a consortium led by Auréa, which describes itself as an investment platform focused on beauty, wellness and longevity.
Auréa is led by Jatania, former owner of the Lornamead personal care and cosmetics group, Paul Raphael and Andrew Vagenas.
“This is a natural inflection point in the business’ progress. With the foundations set, ahead of schedule under Charles’ stewardship, we have a launchpad for future growth. Mike has an unparalleled track record when it comes to growing businesses. His leadership, operational expertise and deep understanding of the brand make him ideally positioned to lead this next stage,” said Vindi Banga, a spokesperson for the investor group.