PARIS — Austrian hosiery label Wolford has named Grit Seymour as creative director. She is to influence the spring-summer 2016 collection, which will be shown to professionals in mid-2015.
Seymour has worked for Donna Karan and Max Mara. In the Nineties, she acted as artistic director at Daniel Hechter and in 1999, she was named design director of the new Hugo Boss women’s collection. Until recently, she lectured in experimental clothing and textile design at the Berlin University of the Arts.
The newly created position is in line with the brand ’s strategic refocusing with a focus on its know-how in the field of hosiery, lingerie and ready-to-wear. Earlier this year, Wolford has teamed up with Mario Testino on an advertising campaign, visuals and videos.