The future of beauty is no longer surface-level, and it doesn’t start in the bathroom mirror.
Over the last decade, as consumers become more thoughtful in researching what goes in and on their bodies, the rise of nutrition-based beauty solutions has given way to dozens of new brands taking space on beauty shelves. Supplements, in particular, have become a category to watch as they take on concerns including metabolism and gut health, which affect the skin.
A large segment of wellness-obsessed consumers has shown great interest in achieving beauty from within; however, skepticism around nutricosmetics is often high. And the reception to taste of these products is regularly poor.
Related Articles
Aiming to debunk this skepticism and offer more enticing options, the B Corp Certified supplement science and manufacturer, Tosla Nutricosmetics, has put transparency at the forefront. At the heart of the company’s philosophy are three essential pillars: palatability, simplicity and validation. Tosla has shared frequent results of clinical studies showcasing product effectiveness and has had the benefits of its ready-to-drink formulations published in the Journal of Functional Foods and Nutrients MDPI Journal.
With no signs of slowing down, Primož Artač, chief executive officer of Tosla Nutricosmetics, believes that nutricosmetics “is a multi-billion-dollar category that remains underappreciated in mainstream beauty boardrooms.” The future of beauty, he said, is systemic. More consumers will understand that what they ingest will matter as much as what they apply.
Here, Artač talks to Fairchild Studio about the opportunity in nutricosmetics, meeting new consumer needs and the challenges within the industry today.
Fairchild Studio: What is the current state of the nutricosmetics industry?
Primož Artač: Because the nutricosmetics industry remains surprisingly underappreciated in mainstream beauty boardrooms, many consumer needs are currently being served by sports nutrition and general supplement players. These products often rely on quasi-beauty formulations but lack the beauty-specific narrative and sensorial experience that drives long-term value.
Consumers, on the other hand, are not waiting. They’re informed, they’re discerning and they’re actively substituting across categories when beauty brands don’t show up with the right offering.
This gap represents a growth engine in disguise. The opportunity lies in meeting demand with products that combine proven efficacy with the value of a beauty product rather than being treated as a simple commodity.
Fairchild Studio: Why is the nutricosmetics industry on the rise today?
P.A.: Because it works — and because it aligns with how consumers now define beauty. Nutricosmetics go beyond the surface; they target the same biological processes as topicals, often with comparable or even superior results. But what truly sets them apart is how they make people feel. A liquid beauty supplement delivers more than efficacy — it becomes a ritual of pleasure and self-care. The taste, the moment, the consistency — all create a beauty habit that feels indulgent and empowering.
More importantly, the line between beauty and health is rapidly blurring. Consumers are realizing that beauty isn’t skin-deep. When they sleep well, eat clean and manage stress, they don’t just feel better, they look better. Their skin is clearer, more radiant; their hair is fuller; their glow feels authentic. Longevity is now entering the beauty conversation, reframing beauty as a long-term, inside-out journey rather than a short-term fix.
Many consumers report enjoying their nutricosmetics more than their topicals, because they provide both functional results and emotional satisfaction. Still, the most impactful results come from synergy — combining ingestibles with topicals. This dual-action approach is the future of beauty: holistic, effective and emotionally engaging. Brands that adopt this 360-degree model are not only enhancing outcomes but are better positioned to lead and grow in a competitive market.
Fairchild Studio: How does the nutricosmetics industry meet consumers’ new needs?
P.A.: Today’s consumers drive the long-term narrative instead of simply reacting to trends. They’ve internalized that in beauty, consistency beats intensity. Quick wins or washable results no longer seduce them. And yet, many legacy brands are still stuck in a cycle of instant gratification.
Nutricosmetics fit the modern mindset with thoughtful, continuous care that builds over time. That alignment is why this category is maturing.
Fairchild Studio: How global is the nutricosmetics industry, and which regions are leading its growth?
P.A.: Asia, particularly Japan and South Korea, remains the benchmark in terms of beauty industry integration, where nutricosmetics are a staple, not a supplement. But we’re now seeing a powerful shift. In Europe and North America, the scientific rigor behind product development is accelerating, and the bar for sensory experience is rising. Some of the most advanced innovations today, especially in liquid format, are emerging from this new Western R&D movement. While we’ve learned a lot from Asia’s leadership, it’s fair to say that innovation is no longer one-sided. In many areas, the West is now reshaping what nutricosmetics can be.
Fairchild Studio: What impact have you seen in the U.S.?
P.A.: The U.S. market is gaining momentum fast. As an ingredient, collagen is growing into a dominant category, especially among women who demand visible, feelable results. In general, hair health is trendy, and we’re beginning to see traction in areas like gut-skin support and hormonal balance. But here’s the nuance: while these segments show promise, few formats can compete with the elegance and efficacy of beauty liquids.
Categories that don’t deliver on validation, simplicity and palatability often struggle to scale. That’s why liquid nutricosmetics with clinical proof, good taste, and ease of use continue to outperform.
Fairchild Studio: What do you think is the biggest misconception about nutricosmetics today?
P.A.: That they lack rigor, and despite the growing body of evidence to the contrary, that misconception still lingers. The truth is, today’s best nutricosmetics are built on pharma-grade processes and subjected to clinical trials published in high-credibility scientific journals.
Furthermore, at Tosla Nutricosmetics, we developed our ingredient and formulation benchmarks tailored specifically for beauty ingestibles, as we believe that’s what real credibility looks like in this space.
Fairchild Studio: What are the biggest challenges and opportunities in navigating this fast-evolving category?
P.A.: The opportunity is clear: we have the chance to shape an industry still finding its identity. At Tosla Nutricosmetics, we’ve found a sweet spot between scientific excellence and emotional storytelling — a space that few others can fully own. The challenge is scaling that model without losing its integrity. We’ve built our foundation on transparency, data and quality. Our success isn’t based on speed; it’s based on trust. That’s the kind of growth I want to lead.
Fairchild Studio: What is the future for Tosla and nutricosmetics?
P.A.: At Tosla, we’ve already evolved from a specialist liquid supplement manufacturer into a full-fledged contract development and manufacturing organization with clinical credibility and commercial know-how. But that’s just the start. My vision is not only to make products but to create, co-own and empower a portfolio of category-defining beauty wellness successes.
That means partnering with bold brands, scaling hero stock keeping units, and doing what traditional CDMOs can’t: deliver beauty with meaning, efficacy and margin. In the end, the most valuable beauty rituals are the ones that live inside you.