For more than 150 years, Reda Group has been a leading manufacturer in the tradition of Made in Italy quality fabrics with their premier Merino wool textiles.
Notably, the company has complete control of its entire production supply chain from the fleece to yarn to ensure and certify the quality and craftsmanship of its fabrics. Sustainable innovation is another key pillar. The company uses renewable energy, reduced water consumption, direct management of its production chain, a continuous workforce training program and ongoing technical updates of its factories.
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While Reda looks to the future with an approach to innovation, the company remains respectful of the company’s heritage. Building on this “passion for excellence, generation after generation,” Reda is now expanding for the first time into a new fabric, cashmere — aptly naming their new collection GOAT.
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Taking cues from the acronym “Greatest of All Time” and as “a statement of greatness,” the collection is elevating the luxurious cashmere through a contemporary lens with Reda’s Active line of high-performance fabrics. The collection will include five finished garments that embody an oversize, comfortable and functional fit as a demonstration of the cashmere.
The fleece zippered sweatshirt redefines luxury sportswear, the quilted overshirt blends elegance and comfort, the wide pants oversize fit gives a relaxed look, the T-shirt is a wardrobe essential, the cap offers softness and comfort to the staple accessory and the turtleneck blends artisanal knitwear and innovative design.
“We are most excited to showcase at Milano Unica the unique, luxurious and highest-quality fabrics used in the most sought-after collections,” Ercole Botto Poala, chief executive officer of Reda Group, told Fairchild Studio. “During the fair, we will present a series of products made with this new fabric to demonstrate the quality of this precious yarn and provide a demonstration to our clients.”
The GOAT collection symbolizes Reda’s new era; as a “celebration of cashmere,” the collection embodies the company’s commitment to redefining luxury standards and reaching the pinnacle of quality fabrics.
“Expanding into the cashmere market is to provide the market with a new, high-performing fabric that has characteristics of the highest excellence,” said Poala. “We aim to serve that segment of the high luxury market with a top-quality product, luxurious and made from the finest combed cashmere. In this way, we continue the expansion of our product lines and offerings for our customers.”