This year marks Reda’s 160th anniversary, celebrating history, innovation, sustainability and more than a century of textile excellence.
To commemorate the occasion, the brand hosted an exclusive event on July 7 at The Wilde in Milan. And continuing its legacy, the company’s new collection will launch at Milano Unica.
Located at the fair in Hall 2 at Booth C11 at Milano Unica, the wool mill debuts its fall 2026 collection with its classic Red 1865 collection alongside innovation with its Active line. The newest launch will present these two new projects that merge innovation, research and sartorial creativity.
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The Reda 1865 line builds on its “Milleottocentosessantacinque” project — which first introduced the concept of a single fabric capable of adapting and evolving in February.
According to the company, the Milleottocentosessantacinque project “defines the boundaries of textile tradition through innovation and excellence” with a new technical poplin in merino wool. The fabric prioritizes comfort and performance and is a merging of a natural fiber with the characteristics of technical materials.
Ercole Botto Poala, chief executive officer of Reda, previously told Fairchild Studio that he continues to see Reda “push the boundaries of luxury by bringing innovation into the formalwear world.” The brand achieves the “perfect balance between sustainability, traceability and innovation” by selecting the best quality fibers to create its exceptional fabrics, he said.
For the reinterpretation of the Milleottocentosessantacinque project, Reda once again has collaborated with contemporary artist Pietro Terzini. His contemporary lens creates a collection that is both rooted in heritage and cutting-edge creativity.
Expanding on the one outfit the brand created last season, The Reda 1865 collection showcases the versatility of the 2865 fabric — now available in eggplant, cobblestone and burnished copper shades. The brand said that at its core, the fabric is capable of transforming while maintaining its effortless elegance. This season will feature the fabric reinterpreted to create three distinct outfits to represent various ways of being and life paths.
Specifically designed for sportswear, the Reda Active line will introduce M15, 15-micron Merino wool fabrics. While typically utilized for high-end formalwear, this line aims to revolutionize both technical luxury and fine wool. The fabric, with crease-resistance and top-dyed properties, is enhanced by ROICA™ stretch fiber to create a fabric that is both functional and sustainable.
Notably, Reda’s new project, The GOAT or “Greatest Of All Textiles,” is dedicated to the most extraordinary and high-end fabrics — M15 is its first capsule collection.
With cutting-edge and ultra-lightweight woven fabric, it’s suitable for a multitude of silhouettes, including shirts, suits and outerwear. The two 15-micron Merino wool jerseys are offered in different weights, created with advance performance via thermoregulation, odor resistance, natural elasticity and ease of care in mind. Technical research was at the forefront of fabric development — the result was the creation of a fabric that was consistent, elastic and high-performing.
“Behind the 160 years of Reda, there are faces, hands and decisions passed down through five generations,” said Poala. “Carrying forward this legacy means knowing how to evolve while staying true to our values. In a fast-moving world, we continue to believe in a future built on consistency, innovation and responsibility.”
To learn more, visit reda1865.com.