As part of Rado’s multiyear partnership with the Mubadala Citi DC Open as official sponsor and official timekeeper, the Swiss watch company has renewed its partnership with the ATP and WTA 500 event.
Held at Washington DC’s Rock Creek Park Tennis Center, the Mubadala Citi DC Open will run from July 19 to 27. Its inception in 1969 was to support Arthur Ashe’s vision of a professional tennis tournament in a public park. The event has become the fifth-largest professional tennis tournament in the U.S. Over the years, the tournament has drawn top athletes, influential leaders and tennis enthusiasts from around the globe.
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This year also marks a significant milestone for the company with its 40-year anniversary in the world of tennis. In celebration of this major milestone, the brand has unveiled a limited-edition and commemorative timepiece that draws from the brand’s heritage and innovation while continuing to further Rado’s intersection of sports and style.
The limited-edition Captain Cook x Tennis watch has a sporty silhouette, with vintage cues and rugged features where on-court performance merges with off-court style. Just as adaptable as the players on the court, the timepiece has an EasyClip system for ease of release for the bracelet and three additional NATO-style straps in orange, green and blue hues.
“We are thrilled to continue our partnership with Rado, a brand that shares our commitment to excellence, innovation and the timeless spirit of tennis,” said Mark Ein, chairman of the Mubadala Citi DC Open. “As we celebrate 40 years of Rado’s contributions to the sport, having such an iconic company as our official timekeeper adds prestige and precision to the Mubadala Citi DC Open, a tournament rooted in history, community and world-class competition.”
Since Rado entered the world of tennis, it has seen incredible evolution — with innovations in racket design, ball composition and court technology. Power, precision and speed have become hallmarks of the game.
Inspired by this ongoing pursuit of precision and as the Master of Materials, Rado said it continues to be inspired by how technology continues to shape the future of performance and aesthetics.
With “progress and design” going hand in hand for the brand, the same way it does for tennis, Rado continues to have shared values with the sport. The brand’s contemporary designs exemplify resilience, individuality and excellence.
Rado has been worn by tennis’ top athletes such as Andy Murray, Ashleigh Barty, Barbora Krejčíková and Cameron Norrie. Launched in 2015, Rado YoungStars nurtures the next generation of talent within tennis and seeks out a new generation of brand ambassadors — which Norrie was previously a member before becoming a full-fledged ambassador. Other emerging talent part of the program include Linda Nosková, J.J. Wolf, Luca Nardi and Leandro Riedi.
Since its foray into tennis, Rado continues to be a partner and as the official timekeeper at other major ATP and WTA tournaments such as the Abierto Mexicano Acapulco, Los Cabos Open, BMW Open in Munich, Erste Bank Open Vienna, EFG Swiss Open Gstaad and Swiss Indoors Basel.
“The collaboration with Mubadala Citi DC Open is a perfect match,” said Adrian Bosshard, chief executive officer of Rado. “Rado and tennis share some essential values and the same ambition to redefine the limits of what is possible. Each timepiece and every game tells a story of strategy, precision and emotion. We are thrilled to continue our partnership with the Mubadala Citi DC Open and we are looking forward to another exciting and successful tournament in Washington.”
To learn more, visit rado.com.