When luxury skin care brand Purdori entered the market one year ago, it was in response to a clear need in the industry for formulas that were as effective as they are nourishing. While many brands in the crowded skin care space tout clean formulas, Purdori’s founder, Sylvia Leung, continued to find options lacking and harmful ingredients pervasive.
In its first year, Purdori has become a game changer in the skin care industry, introducing formulas that pack efficacy into every drop by utilizing its RO-ICE+ base in every product. Created by an elite team of scientists, physicians and chemists, the potent RO-ICE+ formula harnesses the power of aloe vera, rose water and ice plants. Moreover, by replacing water (other skin care brands commonly feature formulations comprising 60 to 90 percent water) with RO-ICE+ as the base for all its product bases, Purdori can provide more nutrients from the start.
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Here, Amy Tse, marketing director of Purdori, talks to Fairchild Studio about Purdori’s first year, creating disruption in the skin care space with clean, effective formulas and what is next for the Purdori brand.
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Fairchild Studio: As you reflect upon Purdori’s first year, can you speak to how consumers and the industry received the brand?
Amy Tse: We have found that when people try Purdori, they love Purdori. We have been thrilled to share Purdori’s story through widespread media coverage, having secured over one billion media impressions in the first six months since launch. We have a loyal, authentic social media following, having grown to 15,500 followers on Instagram and 10,600 on TikTok.
As part of our promise to support the planet, we are also proud to say that Purdori continues to support global water accessibility by donating $1 for every product sold to Water.org. The brand is always looking for fresh ways to support environmental causes.
Fairchild Studio: What have been the highlights of the year?
A.T.: We love Purdori and are excited to know the beauty industry loves it, too. Purdori was recognized for excellence, winning four awards from three prestigious publications. Vogue Hong Kong named Purdori as the “Best Clean Beauty Brand and Harper’s Bazaar Hong Kong honored Purdori in its 2024 Bazaar Fab Beauty Awards, naming Purdori Brightening Serum as the “Best Clean Beauty Serum” category winner. Two Purdori products were also honored with the 2024 Bella Beauty Awards by Bella Magazine in two categories, “Eye Skincare” for Purdori Nourishing Eye Cream and “Best Cleanser” for the Purdori Soothing Cleanser.
Importantly, all three awards recognized Purdori for setting itself apart with its nourishing base, a trademarked RO-ICE+ blend containing rosewater, aloe vera and ice plant extract comprising up to 80 percent of every Purdori product. RO-ICE+ is a nourishing liquid rich with antioxidants, amino acids, and unique fruit acids at optimal, clinically tested levels that optimize use for skin health.
Fairchild Studio: How do you see the brand continuing to grow?
A.T.: Our marketing strategy focuses on connecting with consumers by encouraging sampling and educating them about Purdori’s point of difference, including its nourishing base, the trademarked RO-ICE+ blend. We have strong media coverage in print, digital and broadcast as well as visually impactful social media accounts where users can share their results and before and after images.
Fairchild Studio: With success in the U.S., what is Purdori’s outlook for expansion into international markets?
A.T.: Consumers worldwide are searching for effective skin care with natural ingredients and as a result, Purdori has a strong international clientele. We are considering expansion into a wide range of global markets. We are currently considering opportunities in various cities, including London, Dubai, Paris
and Hong Kong.
Fairchild Studio: What can you tell us about Purdori’s upcoming partnership with Facesss?
A.T.: We have all heard how the Asian beauty market is forecast to grow at a CAGR of more than 4 percent in the coming years — it is a crucial market for any international beauty brand.
Facesss is a beauty powerhouse and boasts an impressive selection of over 100 international skin care, makeup, body and hair and fragrance brands. It is not only the renowned beauty haven in Hong Kong but also sets the standard for all of East Asia. Many trends are born at Facesss. Getting on a shelf there is highly competitive and can really help launch a brand in the region and beyond. We are thrilled that Purdori will be available at all three Facesss locations beginning in late July.
Fairchild Studio: Will Purdori be opening brick-and-mortar locations in the U.S.?
A.T.: Purdori is currently vetting brick-and-mortar opportunities with various retailers in our hometown of New York City, throughout the U.S. and beyond. An immersive experience is an essential component of consumer education in skin care.
Fairchild Studio: Looking ahead, what can you tell us about the future of Purdori?
A.T.: As we expand our global availability Purdori will soon be available in more markets. Also, our customers have been asking for more products, so we are actively working on additional formulations, lines and product extensions. We are creating more products focused on antiaging skin care and we have made extensive investments in research and development — so watch for a wide range of new products from Purdori in the next year!