In a digital-first era where customers are demanding more from the brands they frequent, PIMS has been leading the charge with its premium solutions.
Functioning similarly to a marketing agency, PIMS has helped shape how both leaders and emerging names within the beauty brand space are connecting with their customers — and creating brand loyalty through personalized experiences and solutions via merging innovation and storytelling.
Notably, the company uses AI, data analytics and social e-commerce to stand out in a crowded marketspace. With its continual focus on the future, PIMS has created influencer-driven activations, VIP gifting and custom packaging at scale, with its global network of fulfillment systems and a dedicated custom assembly production line.
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David Silbergleit, chief executive officer, and John Collier, chief strategy and growth officer at PIMS, sat down with Fairchild Studio to discuss how the company is creating emotionally resonant experiences at scale, leveraging AI and data analytics to enhance the consumer personalization and customer expectations and more.
Fairchild Studio: How has PIMS evolved in recent years? What have been the key drivers of this evolution?
David Silbergleit: We’ve always been the trusted partner behind some of the most creative product launches and in recent years, that’s evolved into helping brands build stronger consumer connections.
Social commerce, direct-to-consumer engagement and the power of unboxing have made those moments even more meaningful. With nearly 40 years of experience, we’re still focused on what’s next — creating solutions that spark loyalty and keep brands not just part of the conversation but leading it.
Fairchild Studio: How does PIMS balance the global scale of its operations with an emotionally resonant experience? How do you integrate brand storytelling with delivery and sampling?
John Collier: Scale is critical, but scale doesn’t have to feel impersonal. We’ve built systems that allow us to deliver globally, while ensuring every recipient feels seen and valued. A small gesture: a handwritten note, a signature scent or a unique texture can turn a package into a memory.
At PIMS, we believe every box is an opportunity to create a moment that strengthens brand love and emotional connection. “Scale doesn’t have to feel cold; it can feel human, joyful and unforgettable,” and that’s where we distinguish ourselves.
We see logistics as more than delivery; it’s a channel for brand storytelling. From influencer sample kits to VIP gifting, every touchpoint is designed to spark emotion, create shareable moments and connect a brand’s story to culture.
PIMS pairs quality execution with modern strategy, helping newer indie brands and iconic global brands translate their objectives into locally relevant activations that resonate online and offline. In today’s market, consistency matters, but it’s the emotional connection that drives conversation, community and lasting impact.
Fairchild Studio: What roles do talent and culture play in PIMS ability to stay ahead of the curve?
D.S.: Talent is the fuel and culture is the engine of the business. Together, they create the dependability that sets us apart and powers our client relationships. We bring in diverse talent that can handle the operational details but also think about the emotional impact of every brand moment. With accountability, curiosity, visibility and innovation as our core values, that mix of creativity and rigor makes our solutions both scalable and human. It’s why PIMS stays out in front, helping brands connect in ways that matter with their communities.
Fairchild Studio: How does PIMS leverage AI and data analytics to enhance consumer personalization and customer expectations?
D.S.: AI is giving brands the power to personalize at scale — to connect with thousands of consumers in ways that still feel one-to-one. For us, it’s about applying those tools to fulfillment and packaging: customizing inserts, coordinating presentation and ensuring every delivery feels intentional.
This isn’t about forecasting or manufacturing — it’s about how the product shows up in someone’s hands. PIMS knows that personalization only works if it feels authentic, so we work with our clients to focus on the data consumers provide through purchases, loyalty and feedback. That balance of efficiency and empathy is how we help brands turn shipments into stories and deepen loyalty over time.
Fairchild Studio: What sets PIMS apart from competitors in the premium brand segment for marketing services space?
J.C.: At PIMS, we believe every delivery is a strategic brand moment. For premium brands, quality cannot stop at the product; it must extend to the consumer’s most direct touchpoints. We ensure that what arrives in a box at home carries the same care and impact as what is experienced on the shelf.
A good example is a premium beauty brand faced a recurring challenge with retail fixtures that were cumbersome, shipped in multiple boxes and prone to errors that required costly rush shipments. We approached it differently, identifying the bottleneck, rethinking the process and designing a “retail activation in a box” solution customized for each store.
Our planning team embraced the many complexities and challenges of a retail reset activation and leveraged PIMS creativity to solve a real-life challenge for our client. The result was a system that saved time, reduced shipping complexity, managed budgets more effectively and created a playbook that was scaled globally. This is how we differentiate: we solve business problems and create measurable impact. Turning logistics into value creation.
Fairchild Studio: What are the biggest opportunities and challenges in marketing services today? How is PIMS uniquely positioned?
J.C.: The greatest opportunity is to create authentic, customized and emotionally rich experiences in a world of endless content. The challenge is doing it consistently and at scale that is efficient.
PIMS is uniquely positioned because we have the infrastructure and business model to help brands do both. Our facilities have approximately 30 percent of space dedicated to customized assembly production. This allows for a level of personalization that is unrivaled in the industry.
We’ve learned that loyalty comes when consumers feel respected and appreciated, not targeted. “In a cluttered marketplace, we help brands ship meaning,” and that’s what sets us apart.
Fairchild Studio: How is PIMS delivering in the rapidly growing social commerce and creator-driven activation space?
J.C.: Social commerce thrives on storytelling and we’ve built the systems to support it across TikTok Shop, Instagram Live, retail promos and beyond. We ensure that every delivery is amplified by the story creators are telling, so unforgettable unboxing moments become catalysts for content and culture.
Practically, this means helping brands scale new product drops and influencer seeding programs while preserving narrative integrity. “We’re the invisible engine behind the visible magic of social commerce,” and that’s why brands trust us in this fast-growing space.
We’re also a preferred, selected partner for creators transitioning to brand founders. Those who have reached a business milestone and want to serve their communities at scale. We are thrilled to support Arshia Moorjani in the launch of Meri Stori, which launched on Oct. 7, 2025.
The brand features four richly pigmented Soft Swipe Lipsticks perfectly paired with Story Line Lipliners, thoughtfully crafted with bold, high-performance formulas designed to celebrate every skin tone. With all products under $30, Meri Stori delivers clean and high-performance formulas priced for every beauty lover.
Fairchild Studio: Looking ahead, how is PIMS investing in innovation to continue leading in a rapidly changing brand-consumer landscape?
D.S.: At PIMS, innovation isn’t about chasing trends — it’s about building the future of consumer engagement. We’re putting real resources behind it: a new fulfillment center with over 30 percent of the space dedicated to sampling, social commerce and personalized kitting, along with investments in new talent and expert partners.
We see AI not as a tool but as a capability that powers our business end-to-end. The goal is always the same: balance efficiency with empathy so every brand moment feels both personal and impactful.
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