When Francis Tesmer, economic senator of the European Senate of Economy, global entrepreneur and philanthropist, created Lead Rolfs Global Institute, she did so with a mission to create the future of beauty, forever changing the beauty industry. Tesmer believes the over $800 billion beauty industry has the highest obligation to impact the world in a positive way by first empowering its workforce, 92 percent of whom are women, to become leaders.
Beauty has been at the center of our lives from the very first civilizations to today, playing a major role in how we connect with ourselves and each other. With this in mind, Tesmer says “beauty professionals should be highly educated, respected and acknowledged as the leaders of our overall beauty.”
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Lead’s innovative and modern higher education pathway is effectively disrupting the beauty industry one step at a time, creating generational transformation for the workforce of over 10 million beauty professionals.
Tesmer is on a mission to eradicate the idea that beauty is surface level or that the beauty professionals don’t need a comprehensive education, envisioning a future where beauty professionals deliver impactful, intelligent beauty experiences of the future to move the world forward.
“For too long the world has forgotten the powerful and essential role that beauty plays in our lives,” Tesmer told Fairchild Studio. “Lead is reintroducing beauty as a powerful force for positive change and making the world a better place. Letting the platform of beauty and its workforce of beauty professionals lead our collective humanity into the future with intelligence, a deeper meaning, protecting our planet Earth and celebrating our oneness.”
Lead advocates for what Tesmer defines as “intelligent beauty” versus “shallow beauty” with curriculum that empowers the beauty professional with well-rounded knowledge in areas such as sustainability, science of emotional intelligence, entrepreneurship, innovation, technology, health and more. “Lead is a global movement designed to unveil the intelligence that exists in beauty – beauty that brings together science, art and technology, creating innovation and impact.”
The Lead college and university education program is the first of its kind worldwide customized to beauty professionals. “We want beauty professionals to have a voice and a seat at the table of the future. We want beauty professionals to have impactful careers with financial prosperity and happiness enabling them to provide us with transformational beauty like never before. We advocate for the beauty of tomorrow.”
As technology, such as AI, continues to evolve in the world, it is vital for the future of the beauty industry to be all about intelligent beauty, incorporating science and innovation with art and creativity. The Lead program teaches beauty professionals how to leverage the technological advancements to confidently offer a more customized, innovative, efficient and impactful approach to each client.
Tesmer advocates for innovation in education, creating the most modern approaches to higher education for beauty professionals to become leaders of their lives, their communities, and humanity collectively. “As leaders at the forefront of the beauty industry, highly educated and tech-savvy beauty professionals will enjoy the next level of respect and acknowledgment as well as the next level of income, prosperity and personal and career fulfillment.”
As part of its dedication to disrupting the beauty industry and creating a whole new future for its workforce, Lead will roll out the first-ever apprenticeship program in 2025. The program will be designed to allow those interested in beauty the opportunity to learn their expertise in an innovative, modern way transforming their experience of the beauty industry from the beginning of their career.
Looking ahead, Tesmer told Fairchild Studio that “Lead is determined to bring the world together through intelligent beauty, embracing diversified cultures, history, ways of life and encouraging every human to love and care for each other.” Lead is the future of the beauty industry, unveiling the power of beauty in the world, and creating a workforce full of empowered, highly educated and transformational beauty professionals.