Tangle Teezer is expanding its commitment to cancer advocacy via a partnership with the American Cancer Society.
The U.K.-based brand, which said it reached $80 million in global revenue last year, on Monday will team with the cancer organization as its hair brush partner and unveil the Brush With Hope campaign. Tangle Teezer will also donate $100,000 to the American Cancer Society to support research and screenings and improve access to care.
According to the team, it hopes to develop a multiyear partnership with increased donation opportunities. This announcement follows an 18-year commitment from the brand, best known for its detangling brushes, to cancer charities, advocacy and research — Tangle Teezer has worked with other cancer-focused organizations like the Teenage Cancer Trust and Candelighters.
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“Over the last five years, North America has become such a strategic focus and become our biggest market. In our home market, in the U.K., we’ve always had quite a good association with cancer charities,” said James Vowles, Tangle Teezer chief executive officer. “It’s a really important cause for ourselves [and] for our founder originally. We worked with an organization called the Teenage Cancer Trust for a number of years. Part of the reason for that was we all have friends, relatives, family members who’ve been through treatment, and obviously that can have an impact on hair.”
He continued: “When the opportunity came to work with the American Cancer Society, it was just a fabulous opportunity, and something that we were very passionate about as a cause.”
The announcement coincides with the brand’s latest launch, Extra Gentle Ultimate Detangler, $16. Developed for sensitive scalps and those experiencing thinning and hair fall, the brush features fewer and softer bristles in a distinct pattern. According to the brand, the brush results in 77 percent less hair fall and breakage than other options.
“It’s effectively designed to work even better with thinning hair and to deliver a gentle experience on the scalp,” Vowles emphasized.
To inaugurate the collaboration, Tangle Teezer will be hosting an event through the American Cancer Society’s New York City Hope Lodge, which provides lodging to those traveling for cancer treatments, where three community members will receive a hair treatment, whether it be a cut or just wash and style, with stylist Alfredo Lewis. The new Extra Gentle Ultimate Detangler will be donated to community members through the event, as well.
“It’s important for cancer survivors to continue to feel like themselves during and after treatment,” said Chloe Lipman, vice president of development at the American Cancer Society. “We are excited to partner with Tangle Teezer and thankful for the collaboration which supports our mission and gives survivors confidence for their long-term well-being during and after cancer.”
Tangle Teezer will also present the partnership and campaign via marketing materials, points of sale with retail signage and social media initiatives. Vowles emphasized that the company is working on “bringing [this partnership] to life throughout the year“ in a variety of ways.