Latest in Color Cosmetics
Eyeko Poised to Launch in Continental Europe
The British indie cosmetics brand will introduce its bespoke mascara in Sephora's Paris flagship on Wednesday.
Burt’s Bees to Launch Makeup Line
Burt's Bees Beauty is a full-fledged color cosmetics line across the face, eye, lip and cheek categories.
NYX Picks Its Newest Beauty Vlogger of the Year
Awards $50,000 and a shot at a career in makeup artistry at its sixth annual FACE Awards Saturday night in…
QVC and YouCam Makeup Team for First TV-Mobile Augmented Reality Shopping Experience
Storytelling meets technology as QVC links with YouCam to help shoppers pick the perfect shade.
Maybelline Teams With Influencer Nikkie de Jager on YouTube Series
An Instagram contest for micro-influencers to serve as de Jager's guest host will precede the 10-episode…
Pat McGrath Expands Pat McGrath Labs, Unveils Core Collection
The makeup artist will introduce a permanent range.
CVS Expands Makeup Academy to Stay In Sync With Social Media Beauty Trends
New face items add to the assortment of lip, eye, lash and brushes.
Laura Geller Beauty Names Ashlee Glazer Global Artistic Director
The makeup artist to notable fashion industry women will aid in overall creative vision for the brand.
Vegan, Cruelty-Free Beauty Brand From Dubai Bows in U.S.
Growing acceptance of K-beauty and other global cosmetics trends encouraged Mehrbano Sethi to seek U.S…
Sally Hansen Brings Chrome-Effect Nails to Mass Market DIY Consumers
Sally Hansen plans more limited-edition collections inspired by social media to stir up nail color sales.
OPI Introduces ProHealth to Reinvent the Gel Manicure
Entrepreneur, DJ and influencer Hannah Bronfman has been named the face of new OPI GelColor ProHealth…
ColourPop to Enter Sephora
This is the first time the brand will be sold in-store.
Rimmel London Seeks Edge With Facebook App, Bold Product Debuts
Efforts could help drive Millennials into mass-market doors.
NYX On the Hunt for Its Next Vlogger of the Year
Fast-growing NYX is expanding its FACE Awards meet and greets, master classes, panels and demonstrations.
Sleek Makeup Puts Influencers and Drag Queens to the Challenge
The GlowDown consists of a series of four challenges where participants craft unique makeup looks.