Latest in Color Cosmetics
Almay’s Blueprint for Growth
Almay's efforts include a new influencer campaign, fresh products and a stepped up in-store presence.
Walgreens Gets Sleek
Sleek Makeup is a pioneer in beauty trends including contouring and matte lipsticks.
Lilah B Branches Into Lifestyle Channels
The beauty brand is experimenting with retail by adding Free People, Mark and Graham and Revolve to its…
Smashbox Cosmetics Opens First U.S. Flagship in L.A.’s Venice Beach
The Los Angeles-based makeup brand brings its photo studio roots to its first U.S. flagship store, on…
Exclusive: Shu Uemura Taps Super Mario for Holiday Collection
Artistic director Kakuyasu Uchiide said both brands represent Japanese pop culture.
PopSugar Ramps Up Its Beauty Profile
The pop lifestyle web site is preparing to launch a full beauty collection.
A Virtual Makeover Solution for Beauty Professional Artists
NYX Professional Makeup will be one of the first brands featured on the app.
Shiseido Picks BareMinerals for Bespoke Foundation App
Made-2-Fit designed to help the 94 percent of consumers not wearing the right foundation shade.
Love Your Selfie Ushers in Fresh Thinking for Stila
Four diverse women were selected to be faces of fall campaign.
Dr. Hauschka Adds Color Cosmetics Range, Naturally
A five-city influencer tour will help introduce consumers to the plant and mineral-based range.
Kat Von D: I Was So F–king Bored
The tattoo shop owner turned beauty mogul doesn't follow trends.
Kim Kardashian’s Makeup Line Expected to Net $14.4M in Minutes
Kardashian gives WWD the first-ever interview on her new beauty brand, KKW.
Sally Hansen Creates Life Proof Campaign to Validate Miracle Gel’s Staying Power
Content was inspired by real-life stories women have shared about the staying power of Miracle Gel.
Lauder Invests in Beckham Range
Beckham's makeup collection will double in size for the fall season.
China Glaze Gallops Into Town With My Little Pony-Inspired Nail Collection
My Little Pony x China Glaze debuts next month with 14 new shades inspired by the personalities of the…