Paris Hilton has unveiled Parívie, a skin care line as part of her 11:11 Beauty venture.
“I wanted to really create this product line from the ground up, with all new formulas really backed by science with real results,” Hilton said.
The six-product collection, released Wednesday on parivie.com, was created in partnership with marketing agency Guthy-Renker and its longtime executive Alexandra Marsh — cofounder and chief executive officer of 11:11 Beauty.
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Hilton, now 44 and a mother of two, said she felt motivated by her fans and a newfound awareness of ingredients.
“For so many years, people are always asking me about my skin care routine, what I use, advice,” Hilton continued. “So, I’m just always listening to all my fans and what they like, what they don’t like. And also, now just being a mom, my algorithm used to be all puppies, now it’s all babies and moms sharing advice. I’m more concerned than ever about what I put on my skin, and I was just horrified to read about so many toxic ingredients, and in some of my favorite products before that I had no idea about. That was super important to me, just making sure that each ingredient was incredible for your skin.”
Nearly three years in the making, the launch introduces a $38 “That’s Radiant Daily Purifying Cleanser,” made with salicylic acid, ceramides and rice extract; $65 “That’s Smooth Skin-Perfecting Elixir,” using AHA fruit acids, arginine and beta-glucan; $72 “That’s Firm Contouring Neck Treatment,” with a “skin-firming booster,” coffee extract and tremella fuciformis; $64 “That’s Quenched Barrier Support Crème,” with hyaluronic acid, niacinamide and shea butter; $85 “That’s Restored Overnight Repair Crème,” with glycerin, hyaluronic acid, essential fatty acids and a complex derived from tea tree oil, and $125 “That’s Tight Plumping Vitality Serum,” with antioxidants, probiotic-fermented extracts, patented polypeptide (a blend of 13 amino acids) and squalane. The latter four products are also formulated with the brand’s “inPHinite YouthTechnology,” a bioactive complex made with peptides, antioxidants and probiotic-fermented extracts.
“It’s what we call our Benjamin Button serum,” Hilton laughed, referencing the fictional character who ages in reverse, as she described the bioactive complex. “It supports natural production of collagen and makes your skin smoother, more youthful looking, really reduces the appearance of dark spots, and makes your skin brighter and glowing. It has really powerful antioxidants in it, and just really defends the skin from all the environmental stressors and blue light. It helps boost renewal at a cellular level and fights major signs of aging. It’s really next level skin care.”
“We own all the formulas,” Marsh added. “All the products have a piece of Paris, and each and every one has been clinically tested.”
The pair said they collaborated closely, working with an East Coast lab, and aim to launch in retail next year.
“We really strategically wanted to focus on our own site, listen to our customer, listen to the community, and really build that core connection with them as a first pillar,” Marsh explained. “And then our plan is to launch with a strategic partner in retail probably a year out, so next fall of 26.”
Hilton, a multihyphenate talent, is a majority stakeholder in 11:11 Media (11:11 Beauty is a division), which she launched in 2021 with Bruce Gersh.
“This is a huge milestone for me, being a majority stakeholder for the first time,” she said. “I’ve been doing this for over two decades now, and I’ve sold billions of dollars of products for people, and most of these were licensing deals, very lucrative, but it’s not the same as really owning it.”
Hilton continues to stay busy. She recently launched her 30th fragrance at Ulta Beauty with Parlux, while in the studio recording her third album and getting ready to go on tour. She’s also working on the TV series adaptation of her 2023 book release, “Paris: The Memoir.” A24 bought the rights, with 11:11 Media producing alongside Dakota and Elle Fanning’s Lewellen Pictures and David Bernad’s Middle Child Pictures.
“We’re just finishing up all the scripts and everything right now,” Hilton said. “And it’s been bought by the best streamer, so that is getting developed now, and I’m so excited for my life story to be turned into a series.”