In WWD Beauty Inc’s 100 Greatest Skin Care Products, moisturizers were by far the most voted category. Here, the options under $100 that made the cut.
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Clinique Dramatically Different Moisturizing Gel Lotion+, $29.50.
Image Credit: Courtesy of the Brand The heart of Clinique’s trademark three-step skin care system remains as iconic today as when it launched more than 50 years ago, thanks to a refresh in 2013 that increased its hydrating properties by more than 50 percent.
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Belif The True Cream Aqua Bomb, $38.
Image Credit: Courtesy of the Brand Belif has sold more than 4 million Aqua Bombs, and its sister product, Moisturizing Bomb, since launch.
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Carol’s Daughter Face butter Nourishing Cream, $12.
Image Credit: Courtesy of the Brand Meant as an alternative to petroleum jelly, founder Lisa Price conceived of the moisturizer as a product her whole family could use.
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Cerave Moisturizing Cream, $15.49.
Image Credit: Courtesy of the Brand Social media stardom helped sales grow 82 percent in the first nine months of 2020 alone — with analysts predicting billion-dollar brand status is imminent.
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Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment, $52.
Image Credit: Courtesy of the Brand This redness-reducer posted a 40 percent sales increase following a viral TikTok trend in November 2020.
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First Aid Beauty Ultra Repair Cream, $36.
Image Credit: Courtesy of the Brand The head-to-toe moisturizer is sold once every 20 seconds globally.
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It Cosmetics Confidence in a Cream, $49.
Image Credit: Courtesy of the Brand Every hour, more than 50 of these are sold.
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Kiehls Ultra Facial Cream, $55.
Image Credit: Courtesy of the Brand The classic that sells 18 jars a minute.
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Neutrogena Hydro Boost Water Gel Moisturizer, $17.99.
Image Credit: Courtesy of the Brand More than 11 million ounces of this have been sold, enough to fill four swimming pools.
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Nivea Crème, $1.29 to $7.49.
Image Credit: Courtesy of the Brand 2.8 units were sold every second in 2020.
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Olay Regenerist Whip, $28.99.
Image Credit: Courtesy of the Brand The technology that gives this cream its namesake texture can hold more than 1,000 times its weight in active ingredients.
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SkinFix Barrier + Triple Lipid Peptide Cream, $50.
Image Credit: Courtesy of the Brand A favorite of influencer Hyram Yarbro, the cream is reputedly one of Sephora’s top-selling moisturizers.
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Tatcha The Dewy Cream, $68.
Image Credit: Courtesy of the Brand Originally created for makeup artist Mario Dedivanovic.
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Vichy Minéral 89 Hyaluronic Acid Face Moisturizer, $29.50.
Image Credit: Courtesy of the Brand More than 2.8 million bottles have sold worldwide since launch.
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Weleda Skin Food Original Ultra-Rich Cream, 18.99
Image Credit: Courtesy of the Brand One tube is sold every 23 seconds.