NEW YORK — Dr. Fredric Brandt is bottling up another one of his popular office treatments with a new line of topical skin care products called Laser in a Bottle. The first two products from the line, which will launch next month, are called Laser Tight and Laser Relief.
“People want to feel like they’re getting dermatological care at home,” said Brandt. “Even if you do have office treatments you have to maintain your skin at home.”
Laser Tight, $110 for 1.7 oz., is said to tone and firm the skin in addition to creating a plumping and lifting effect, while Laser Relief, $85 for 1.7 oz., is said to reduce redness and inflammation, moisturize, cool and calm the skin. The effects created by the products are meant to mimic that of actual laser skin rejuvenation treatments, a popular offering in Brandt’s Miami office. Both products contain a patented liposomal delivery system called QuSome, which Brandt said helps the ingredients to penetrate deeper into the skin. “It can penetrate the skin’s surface and get through in the same way a laser penetrates,” he said.
Laser Tight also contains a soluble protein derived from a sweet pea plant, which is said to improve moisture and elasticity, while Laser Relief contains a menthol derivative to combat redness. Both products also contain green tea and white tea, which are said to help skin fight free radical damage, along with grape-seed extract, which is said to protect collagen and elastin in the skin.
Brandt said that two additional products, which are currently in development, will launch under the Laser in a Bottle umbrella in September.
While Dr. Brandt brand executives would not comment on sales projections for the first two products, industry sources estimated that Laser Tight and Laser Relief could each do up to $1 million in first-year retail sales.
Much like Brandt’s other treatment-inspired products, including Microdermabrasion in a Jar, which launched in September 2003, and Crease Release, which launched in March 2004, the Laser in a Bottle products offer a less costly alternative to treatments frequently performed in a dermatologist’s office.
While Brandt said that his topical products are not meant to replace visits to the dermatologist, he noted that they provide a means of upkeep in between treatments.
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“What you’re doing in an office is going to be more intense, but these products help supplement the treatment,” he said. “You can go get your teeth cleaned [at the dentist], but if you want great teeth, you have to brush them at home.”