Charlotte Tilbury is getting in on the Meatpacking District buzz.
The beauty brand has looked downtown for its latest pop-up, a holiday activation to the tune of the brand’s seasonal campaign with Elton John. The brand’s custom-built airstream will be open to the public on Saturday and Sunday.
The build-out is comprised of photo ops, complimentary refreshments and gifts, as well as a spin-the-wheel game for free prizes. Those include merchandise and full-size products, and for four winners, holiday sets valued at a respective $210 and $390 each.
Though it doesn’t feature a point of sale, the space is just a stone’s throw away from Sephora.
The neighborhood has seen some big-ticket brands open retail spaces, such as Gucci and Saint Laurent, which opened this year. On the beauty side, Parfums Christian Dior also popped up in the area in 2021.
