While larger watches have dominated the market for several decades, small styles are now seeing a resurgence in popularity.
From Timothée Chalamet’s appearance at this year’s Golden Globes wearing a diamond Cartier Crash to Robert Downey Jr. seen in a Jaeger-LeCoultre Reverso Chronograph and even Selena Gomez, who brought haute horological glamour with the Bulgari Serpenti watch, the sight of small watches has become increasingly common.
Times clearly are changing, and even though larger designs may attract attention due to their size, small styles offer a more understated and discreet elegance — not to mention that since many brands are abandoning the age-old tradition of categorizing watches as either men’s or women’s, timepieces are moving ahead with a new sense of gender neutrality.
With new watch models scaling down, WWD Weekend rounds up a selection of small timepieces that consumers are sizing up in the horology market.