Orlando Bloom is adding a new role to his portfolio.
The “Pirates of the Caribbean” actor is joining Porsche Design as a brand ambassador, fronting the brand’s timepieces and eyewear collections. Bloom joined Porsche Design after being a longtime Porsche enthusiast, according to the brand.
“It’s a great honor to represent Porsche Design as brand ambassador,” he said. “From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story.”
Bloom and Porsche Design are kicking off the partnership with a new campaign where the actor is seen modeling an all-black version of the Chronograph 1 timepiece, which was originally introduced in 1972. The timepiece was inspired by the dashboard of the Porsche 911 vehicle.
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The actor also models several eyewear styles in the campaign, including the P’8478 style. The style was originally created in 1978 and was the first sunglasses model to feature interchangeable lenses.
“Orlando Bloom is a perfect match for Porsche Design because he truly embodies our lifestyle, as well as our shared values of authenticity, style and a passion for perfection, all of which are reflected in the commitment he’s made to his craft,” said Stefan Buescher, chief executive officer of Porsche Lifestyle Group. “As an acclaimed actor with international appeal and popularity around the world, Orlando will further enhance Porsche Design’s global awareness and positive perception of our brand. We are so proud to have him on our team and look forward to partnering on many inspiring and innovative projects together.”
Bloom is the latest actor to work with Porsche Design. In 2023, the brand expanded its ambassadorship with actor Patrick Dempsey, having him design an eyewear capsule.