Brooke Garber Neidich will close the Sidney Garber New York and Chicago boutiques on Friday in observance of May Day Strong, a planned national day of nonparticipation that organizers are positioning as a general strike. The brand will suspend business for the day, with signage posted in-store and messaging shared across social media channels.
The decision reflects the broader ethos that Garber Neidich maintains emphasizing philanthropy and social responsibility as core pillars of the American fine jewelry business founded by her father. Beyond her long-standing support of pediatric healthcare initiatives — most notably through the Child Mind Institute, of which Garber Neidich is a cofounder — she directs her philanthropic efforts toward causes spanning the arts, woman’s reproductive rights and gun violence prevention.
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May Day Strong is being framed by organizers as a day of collective action, encouraging participants to refrain from work, school and shopping, while drawing attention to issues including workers’ rights, immigration, health care access and equal protections under the law. For businesses choosing to participate, the moment represents a pause in normal operations in recognition of a broader national conversation.
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In a statement shared with WWD, Garber Neidich underscored the significance of the day while acknowledging its place within that wider context. “We are lucky to live in this country, but we still must fight to protect our rights, our safety, and our dignity.
“We do it for our present and our future. For our kids and our grandkids.”