LET IT ROCK: Two summers ago while shopping her favorite Hamptons jewelry haunts, Robin Rothfeld decided to launch a jewelry line at accessible prices to sell to her family and friends. A veteran of David Yurman and Chopard, Rothfeld created RichRocks, a collection of fashion jewelry in the style of classic, everyday pieces, such as pavé rhinestone hoops, sterling silver bangles and tigereye pendants. The line is available at richrocksnyc.com, where every piece retails for less than $100. While Rothfeld meant to keep the jewelry among friends, TV personalities ranging from Kathie Lee Gifford to Jessica Stroup have caught on.
“In this economy, jewelry doesn’t have to cost a lot to look great,” Rothfeld said.
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MILLY’S TURN: Hue has tapped contemporary line Milly for the next installment of its Guest Designer collection. Milly designer and founder Michelle Smith crafted a hosiery line titled St. Germain Des Pres that features a chain link design in sheers and opaques, as well as argyles, cashmere ribs, lurex tights and metallic herringbones. The line retails from $24 to $28 and hits department and specialty stores this fall.
“For fall, I am inspired by the Left Bank Parisian girl about town,” said Smith. “This girl imbues everything she wears with an innate sense of style and joie de vivre.”
Past designers who have participated in Hue’s program include Tracy Reese, Amy Smilovic for Tibi and Trina Turk.
“This is our fourth Guest Designer partnership,” said Julia Townsend, executive vice president and general manager at Hue. “Milly represents something different and is known for her smart, sexy feminine style and for her color and prints.”
HUNTERS AND GATHERERS: The go-to wellies for city girls sloshing through the rain, Hunter Boot said it will soon add handbags. Bowing this spring at its new shop at New York’s Limelight Marketplace, Hunter’s canvas handbags will feature three shapes — a large and small tote, as well as a classic shopper — ranging from $175 to $325. There’s also a leather group retailing for $395 to $795. Each style has a signature Hunter Boot logo. The firm will also present its new knitwear collection that includes hats, gloves and scarves.
Wendy Svarre, president of Hunter Boot USA, said the handbags “allow us to foray into the lifestyle category and continue to strengthen the brand as a fashion resource.”
BEACH BABE: Swimwear designer Brette Sandler is expanding her label to include beach hats and jewelry for summer. Sandler collaborated with hat line Hat Attack and The Skin Cancer Foundation to create a UV protective beach hat to inspire consumers to use proper skin protection. The hat will be sold exclusively at Sandler’s e-commerce site, brettesandler.com for $95, where 25 percent of proceeds will benefit The Skin Cancer Foundation.
Sander also created neon waterproof beach bangles to match her suits and resortwear, which will give her customer a head-to-toe bohemian, beach look. The braided and knotted lanyards are accented with gold toggles that will retail for $20 to $25.
“Since the launch of the swimwear line in 2005, I have set out to create an entire lifestyle collection for my customer, including swimwear, resortwear, accessories and more,” Sandler said. “I’ve designed these accessories in keeping with the bit of vintage nostalgia that my customer identifies with when wearing my swimsuits.”