NEW YORK — Haskell Jewels is set on expanding.
The company is one of the leading costume jewelry designers and manufacturers in the U.S. with licenses that include Kenneth Cole, Betsey Johnson and Simply Vera for Kohl’s — and is also the largest vendor to Macy’s, J.C. Penney, Kohl’s and Dillard’s. Industry sources estimate sales volume for Haskell Jewels to be about $150 million.
It also owns iconic costume jewelry firm Miriam Haskell.
“Miriam was to costume jewelry what Chanel was to ready-to-wear,” said owner and chief executive officer Frank Fialkoff, seated at the company’s Fifth Avenue headquarters in midtown Manhattan. Haskell Jewels purchased all of Miriam Haskell’s assets in 1990 — when Fialkoff said the line was “virtually out of business” and doing just $200,000 worth of business a year.
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Most recently, the company acquired Robert Lee Morris and introduced timepieces to its extensive lineup, but according to Gabrielle Fialkoff, president of Haskell Jewels, additional initiatives include an upcoming collaboration with Decades on a capsule collection, distribution centers in China and Canada and the unveiling of a new logo and redesigned Web site.
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Gabrielle Fialkoff said the Robert Lee Morris acquisition comprises all the Robert Lee Morris assets, including Morris’ designs, archival materials, the designer’s QVC and department store businesses, sample lines, a retail store in SoHo and trademarks — including the name Robert Lee Morris. She confirmed Morris will remain with the company in a design capacity.
“I have such great respect for the brand — it’s such an intrinsic part of American luxury and her [Haskell’s] importance to costume jewelry is as important as any other legacy brands. It’s nice to reinforce that with a new generation of customers. I’ve always been familiar with vintage Haskell but I’m ecstatic to celebrate a modern take on it,” Cameron Silver, owner of Decades, told WWD.
The Miriam Haskell for Decades collection will make its debut in Decades boutiques in October, with a rollout to national department stores such as Nordstrom in November. The 24-piece collection, named Uptown/Downtown, is comprised of earrings, bracelets, rings and necklaces and will retail from $250 to $1,500. Materials include glass pearls, semi-precious quartz and pyrite, gilded Russian gold and gunmetal, vintage chains, beading and stylized crystal.