Formula 1 will head to Las Vegas late in November for a night race that includes the Strip, and to prepare for the occasion Puma is bringing a collection with “Neon Energy.”
Purple graphics define the Formula 1 x Puma Neon Energy collection, which includes a new version of the Trinity sneaker that commonly appears in the F1 capsules. Black and purple dominate the sneaker, the upper of which is made of leather mesh. A purple Imeva midsole works in conjunction with a SoftFoam+ sock liner for comfort, while a Formula 1 rubber tag hangs atop the white-trimmed Formstrip. Additional pops of color come from a neon red heel pull and lace tips.
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In addition to the sneakers, the Neon Energy collection features a range of apparel and accessories with pink lightning bolts that include T-shirts, a crewneck sweatshirt, shorts, padded vest, sweatpants and hat.
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Puma has worked with individual Formula 1 teams since 1999, but the 2024 season is its first as the supplier for the entire racing class. A$AP Rocky is the creative director of Puma’s Formula 1 line, and the partnership’s first sneakers came through a capsule featuring the Futurecat Motorsport and CA Pro that released in the spring.
Ahead of last year’s inaugural Las Vegas Grand Prix, Puma vice president of marketing Allison Giorgio told WWD sister publication Footwear News: “Motorsport has been one of the most important categories in Puma’s history. We have a legacy of developing technical apparel that meets the highest FIA [Fédération Internationale de l’Automobile] standards and has been worn by the world’s greatest F1 teams. It’s been exciting to be a part of its evolution and growth globally over the years and get the chance to continue driving innovation forward.”
The Formula 1 x Puma Neon Energy Trinity sneaker and accompanying apparel are out on Puma’s website and select stores, but the gear hasn’t yet appeared online, the company said.
