Modo Eyewear has tapped Pierre Fay as its chief executive officer of its North America branch.
Fay, as former president of e-commerce and global business at Essilor, will be responsible for leading Modo’s expansion in the U.S. and Canada.
Alessandro Lanaro, Modo’s founder, will assume the role of global ceo, and will focus on developing the firm’s presence in Europe and Asia, in addition to developing its brand portfolio and merchandise.
“I was attracted to Modo based on the company’s leadership in the fast growing sustainable category with its amazing Eco line,” Fay said. “The company also has a unique opportunity on the market today with the reenergizing of the Modo brand and the development of the emerging designers as well as the Seven For All Mankind brand.”
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Fay, a 25-year veteran of the optical industry, has held top management spots at prominent eyewear firms such as Luxottica Group. At Luxottica, he headed the North America wholesale division from 2005 to 2010 and concentrated on sales, marketing and distribution strategies for the Italian company’s extensive brand portfolio.
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“I have known Pierre for over 20 years and always admired his leadership style and marketing skills,” Lanaro said. “As we prepare Modo for the next phase of growth, having Pierre on board is a very important step. We have enjoyed a tremendous growth through our Eco brand, made of 95 percent recycled materials, as well as our new Modo collection that represents the work of the finest artisans. Together, Pierre and I will bring Modo to a new level keeping our commitment to be a company with a purpose.”
The New York-based Modo has a brand portfolio that includes house brands Modo and Eco, as well as licensed brand such as Jason Wu, Derek Lam, 3.1 Phillip Lim, Seven For All Mankind, Baby Phat and Phat Farm.
The eyewear vendor currently has two New York-based boutiques, an Eco store in Greenwich Village and a Modo store in NoLita.