More From Valerie Seckler
Running Down a Licensing Deal
Fashion brand licensing's best year in the past 15 was back in 1999 when it generated $13.5 billion in retail…
Raw Surfaces and Drama: Trends on a Growth Curve
While fashion may trigger quick-developing trends, there are still opposing forces both slowing down and…
Bottega Veneta Tops Social Status Poll
It's not showy, nor is it splashed with logos. But its perception as distinctive, elegant and less than…
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Apparel Purchasing Is Getting Pinched
Don't expect most consumers to start coughing up cash or credit for fashion goods anytime soon.
Izod Aims to Shoot Out the Lights
Imagine a world in which sports fans eye an LED-lit brand logo on an arena's marquee as they arrive at an…
Favorite Locales Are Seen as Eye-openers
What's in an experience?
Brooks Bros. Strikes Golf Sponsorships
Brooks Brothers is hitting the greens as clothing sponsor of the PGA's Stanford St. Jude Championship in…
Fashion Brand Fans Are Spreading
With the worsening U.S. economy putting a strain on people's wallets, for the first time in seven years…
Memo Pad: Book Ends… Hoping For Some Attention… What’s in a name?…
An unauthorized biography about Kate Moss has landed on French bookshelves, and ? whether she likes it or not…
New Voices in a High-Rent District
It may have PRI (as in portable radio instruments), a broadcast dubbed "American Life" and an npr logo in a…
Advice on Staying Ahead of the Trends
Live in the now is advice oft given to many an overstimulated, overwrought denizen of the 21st century. Don't…
Synching Up With Fashion Shoppers
"Buyers frequently experience no greater satisfaction with their purchases whether they spend more or less…
There’s a Chill on Apparel Spending
People's spending on apparel isn't likely to pick up anytime soon, forecast Carl Steidtmann, chief economist…
Apparel Slipping in Purchase Priority, NPD Finds
Apparel is among a few things consumers are now finding least affordable, as they cope with a fast-changing…
For Apparel Brand Loyalists, the Fundamental Things Apply
In a time when value and convenience have lured growing numbers of shoppers, it's the fundamental appeal of…