More From Valerie Seckler
SNY Dials Up Fashion Connections
Since its genesis in 2006, cable TV's SportsNet New York has aimed to broadcast high school sports. So why…
Economy’s Spin Is New Twist for the Rich
The gyrations of the U.S. economy are likely to send even some of the country's millionaires spinning away…
Going the Extra Mile to Get the Goods Delivered
The Federal Trade Commission is considering putting more teeth into the regulations that protect consumers…
Fashion Antidotes for Frenzied Times
Creating an "aura of wonder" or a "transporting" experience will enable fashion brands to connect with…
Gift Cards Are Hot (So Are Fakes)
Consumers are expected to dish out $26 billion to $30 billion on gift cards this holiday season, but there's…
Marketer Gobe Starting Own Firm
Marc Gobe, a champion of the role emotions play in the design and marketing of brands, is striking out to…
Poll: Super Rich Plan to Spend $46K on Fashion This Holiday
Yacht charters, automobiles and other vehicles; jewelry; charitable donations, and villa rentals are…
Desi Beats Are Growing Stronger
When she was growing up in leafy Buckinghamshire just outside London in the Seventies, Anjula Acharia-Bath…
Saks’ Holiday Message
With a nod to diversity and a message to be who you are, Saks Fifth Avenue is mailing 550,000 copies of its…
Causes and Effect
Inundated by marketing for causes, can people still be moved by corporate do-gooders?
American Eagle Tackles Tailgating
Barbecues, drinking games - and, courtesy of American Eagle, a chance to design a custom Tailgate Tee.
Clubby Travels, From Plane to Page
It's all about ready access to a captive — and wealthy — audience.
Applause for Montreux’s First 40 Years
"Live! From Montreux," a deluxe, 1,583-page look back at the 41-year-old music festival, will try to grab…
Who’s Buying Into Americana?
A group of young adults chosen by trend forecaster Zandl Group to weigh in weekly on developments stood apart…
Bumble Bids for Buzz With ‘B’s
A one-off with legs?