More From Noor Lobad
Fragrance Foundation President Linda Levy Honored at New York Urban League 2023 Champions of Diversity Awards
In recognition of The Fragrance Foundation's commitment to furthering diversity and inclusivity in the…
Rihanna’s Best Beauty Looks Over The Years
In honor of Rihanna's upcoming Super Bowl performance, here's a look back at the icon's evolution since she…
Inside the CEW 2023 State of the Beauty Industry Report
Insights from NielsenIQ, Iced Media, Mintel, The NPD Group, Spate and Google illustrate the importance of…
The Travel Size Beauty Products Consumers Are Searching for the Most
U.S. Google search data from Spate indicates travel is on the menu for consumers this year.
WWD Will Host First L.A. Beauty Conference
The event, to be held on April 6, will explore the intersection of beauty, technology and entertainment.
TikTok Sensation Golloria George on Beauty’s Inclusivity Problem — and How Brands Can Do Better
George has struck a chord with followers by highlighting how beauty brands often fail to practice what they…
Bibhu Mohapatra and LilaNur Parfums Partner for NYFW Scent Experience
Bibhu Mohapatra's fall 2023 show at New York Fashion Week on Monday will host a backstage scent experience in…
Why Athletes Are Beauty’s Buzzy New Spokespeople
Beauty and wellness brands are increasingly tapping professional and college athletes for ambassadorships to…
Introducing Formosa, the Taiwan-inspired Fragrance Launching at Bergdorf’s
Arriving Valentine's Day, Formosa is the first fragrance of Taiwan-born Shining Sung, who enlisted the help…
Measuring the Success of Tarte’s Dubai Influencer Trip
The trip got TikTok talking — a lot — as the latest engagement stats show.
Sephora’s Brent Mitchell on How to Win Social Media and the Keys to Short-form Video Content
While there's likely no one, fixed formula for success, the retailer is winning in a fragmented landscape…
Mass Beauty Sales Performance in 2022, Per NielsenIQ
While revenue was up thanks to inflation, mass beauty experienced overall declines in unit sales in 2022…
Biography Sets Sights on Body Care and Beyond
After amassing a cult-like following for its range of botanical-based face oils — which counts Naomi Watts…
How Maybelline, Drest and Obsess Build Audiences in the Metaverse
The future of e-commerce is uber-personalized and ultra-immersive. While this seems straightforward enough…
E.l.f. Cosmetics to Air Its First TV Commercial During Super Bowl
"The White Lotus" creator Mike White cowrote the commercial, which highlights the brand's viral Power Grip…