More From Michael Coady
Think Tank: The Brand, the Brand — but Don’t Forget to Market the Brand
With all the focus on digital and other technologies, there is one thing firms must never forget: Brand…
Think Tank: Yes, It’s About Who Your Customer Is — It’s Also About Where They Live
Retailers of all kinds must develop strategies aimed at the local consumer to establish a community of…
Think Tank: The Product Is the Message
Brands and retailers clearly have to concentrate on projecting their own style message in a creative modern…
Think Tank: Empowered by Change, Fashion and Retail Will Flourish
Industry veteran Michael Coady shares his insights into how new technologies and innovations can transform…
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