More From Lauren Olsen
Everyday Influencers Key to Winning Today’s Consumers
It's not just Kim and Kanye influencing consumers' shopping preferences — here's how one digital marketing…
Cloud Commerce Platform Bolsters Keds’ Influence
Here's how Keds leverages the Salesforce Commerce Cloud to enhance its positioning in the marketplace.
Social Media Holds Key to Boost Customer Service
Here's why one brand turned to social media management software platform Sprout Social to provide a better…
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The Role of Drones in Branding, Retail and Fashion
An exec at drone service company Measure discusses the unique branding solutions that drones offer brands…
Here’s Why Adidas’ Glitch App Thrives
Instant gratification and invite-only exclusivity are just a couple of the highlights of the Adidas Glitch…
To Survive, Retailers Must Respond to Consumer Behavior Shifts – Here’s How
A survey released by Narvar, a postpurchase experience service, forecasts that AI-driven bots and voice…
U.N. Women Event Calls for Gender Equality and Female Empowerment
Special guest Rachel Roy was among the many at the U.N. Women Global Innovation, Technology and…
Sephora, JustFab, Wal-Mart Lead Brands in Personalization Features
Research released by personalization platform Sailthru reveals retailers need to make things much more…
Understanding Color Psychology Key to Digital Marketing, Brand Loyalty
The colors a brand chooses to don online are not just essential to branding identity — they can even result…
FIT’s Alyssa Wardrop Wins 2017 Supima Student Design Competition
Supima's annual design competition celebrated the unique characteristics of Supima cotton.
Pinterest-Integrated Shopping Web Site Launches
The launch of Everystore is designed to provide a seamless shopping experience.
Boosting In-Store Solutions Gives Retailers Competitive Edge
A Verizon executive discussed the strategies — and attitudes — bricks-and-mortars can use to amp up…
Beauty Barrage Offers Brands an In-Store Boost
Chief executive officer Sonia Summers explained why, for beauty brands, an outsourced sales force can be key.
B-t-s Results Reveal Insights Into Upcoming Holiday Sales
A recent report by ContentSquare illustrated the state of the market for this year's back-to-school season…