More From Lauren Olsen
Outer Space Set to Transform Retail Landscape
Tapping into the cosmos may just be the key to retail business success.
Report: Holiday Shopping Insights Revealed
A report by ContentSquare illustrates what brands and retailers should take into account this season.
Lure Holiday Shoppers Via Enhanced Store Experiences
Scent, music and technology can combine to create a compelling in-store experience that will get people in…
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Rebecca Minkoff Releases Line of ‘Smart’ Bags
Here's how the brand's new bags leverage what one new report describes as "emotional intelligence."
Report: Physical Retail Far From Obsolete
A new report by PSFK reveals the future of retail trends and provides a roadmap to building better offline…
Why Brands Like Puma and Toms Are Successful on Social Media
Every social media platform is unique — here is how to leverage each one.
New Tool Aims to Boost Retailers’ Sales This Holiday Season
A new solution by e-commerce platform Content Analytics aims to enhance product content in order to drive…
Brexit, Trump Shake Consumers; U.K. Luxury Aims to Steady Unease
A breakfast was among events that aimed to support the international expansion of British brands — from…
Holiday Shopping: Tips for Brands and Retailers
A new report revealed that brands and retailers will have to be especially strategic in appealing to…
Brand Storytelling Key to Better In-store Experiences
Nuanced storytelling can enhance the in-store experience — and it may lead to more business.
New Product Enables Personalized Experiences Across Retail Channels
Segment's "Personas" will create central customer records for brands, resulting in personalized omnichannel…
Augmented Reality Will Transform The Shopping Experience
Augmented reality will result in futuristic solutions for brands and retailers — here's how.
Social Media Engagement Critical for Brands
Here is how a new suite of analytics tools enables brands such as Nike, Adidas and Under Armour to determine…
Retail’s Renaissance Discussed at SAP’s Retail Executive Forum
Key retail thought leaders from the likes of Tommy Bahama, Costco Wholesale Corporation and L2 were among…
Data Science Key to TechStyle Fashion Group’s Success
Here is how the company's data science team leverages its tools for ShoeDazzle, FabKids, Fabletics and…