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Jessica Binns

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More From Jessica Binns

Gap, TechStyle Group Reveal Social’s Influence on Brand Marketing Today

At Advertising Week in New York City, executives from Gap and TechStyle shared how social media is upending…

Is Walmart Catering to Middle-America Millennials with Eloquii Acquisition?

Walmart doubles down on growth by acquisition while combining Eloquii's plus-size prowess with its own…

How Perry Ellis’ Innovation Director Keeps Technology First

Perry Ellis' director of innovation ascended from roots in textiles and sourcing, fusing a fashion background…

‘Tis the Season to Scam Shoppers: Counterfeiters Coming for Your Customers This Holiday

With the hectic holiday shopping season getting underway, retailers will have their hands full with knockoff…

Amazon Heads into Holidays with Minimum Wage Hike for US Workers

After months of pressure, Amazon is granting a wage increase to hundreds of thousands of low-income workers…

Here’s How Much a Facebook ‘Like’ is Worth

No longer the realm of intangible "likes," social media is the place where sentiment translates into sales…

DVF 360 Gives Fans a Virtual Peek Behind the Scenes

Can virtual reality foster intimacy between a brand and its followers? DVF's new immersive experience…

How Consumers, Data and Retailers Fare in a New Climate of Information Privacy

Shoppers want control of their valuable personal data, but they crave personalization, too—and they expect…

Gucci Gives Consumers All the Feels, New Research Finds

Motista's latest report, which ranks retailers by their emotional connection with customers, found that Gucci…

Nordstrom Expands Local “Service Centers” With Two New LA Stores

The Seattle-based retailer is betting big on going small, offering shoppers convenience in its…

What FedEx Joining Hyperledger Means for Blockchain in Logistics

The greater the number of stakeholders using a blockchain, the more useful it becomes.  

Infor Takes Fashion PLM to the Cloud to Serve Digitally Native Workers

Plus, Infor head merchant Doug Tiffan talks supply chain transparency and machine learning's role in the…

Blockchain to Streamline Operations at the World’s Busiest Port

China's ports serving Shanghai and Guangdong will soon use AI and blockchain-based tech to expedite clearance.

Why Technology and AI are Human Enablers, Not Replacements

At Infor's annual conference, technology, artificial intelligence and diversity emerged as important themes…

How This Sustainable Cashmere Startup Brings its DTC Supply Chain Story to Stores

The CEO of cashmere brand Naadam shares the company's sustainability story and the decision to launch…