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Emily Burns

Wellness Market Reporter

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More From Emily Burns

NYX’s Spring 2023 Collection Enters the Metaverse

The makeup brand has partnered with iHeartMedia to bring its latest products to iHeartLand on Roblox.

The Solution Swarm

With inflammatory skin concerns on the rise, brands respond with a slew of treatment-based and…

Sydney Sweeney’s Miu Miu Faves, Stella McCartney Reveals an Alter Ego

Miu Miu held a New York party to celebrate Sydney Sweeney's curated collection, Stella McCartney unveils…

Digital Pharmacy Start-up Medly Files for Bankruptcy

The brand, which previously acquired Pharmaca in 2021, also sustained major layoffs earlier this year.

Prebiotic Soda Brand Poppi Raises $25 Million Seed Round

The raise was led by Cavu Consumer Partners.

Inside the Rise of the Oral Care Category

The global market is expected to surpass $99.78 billion by 2030, according to Precedence Research. 

Wearable Wellness Tech Brand Nowatch Launches

"I wanted to have a watch that doesn't tell me time but gives me time."

EXCLUSIVE: Serena Williams Launches Recovery Brand ‘Will Perform’

The line aims to address pain and provide daily support, promoting recovery and self care, with five topical…

Psychedelic Health Insurance Administrator Enthea Raises $2 Million Seed Round

Led by Tabula Rasa Ventures, the funding will allow Enthea to launch in 40 markets. 

The Future of Fitness Is All About Flexibility

As consumers emerge from the pandemic, hybrid models, convenience, innovation and overall well-being are top…

EXCLUSIVE: The Detox Market Enters Into the Middle East

The clean beauty marketplace partnered with the Chalhoub Group and will now sell through retailer Faces…

EXCLUSIVE: Bala and Schutz Team Up for Limited-edition Shoe Drop

Two Schutz styles will be available in five Bala colors starting Wednesday.

EXCLUSIVE: Y7 Studio Commits to Omnichannel Strategy With New Digital Platform

The yoga studio has partnered with Universal Music Group to bring the in-person class experience home.

The Best Global Resorts and Spas to Book in 2023

A look at the newest wellness locations and treatments.

Wellness Picks to Gift This Holiday Season

Wearable wellness, functional fragrances and fitness gear are on the wish list this year.