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Emily Burns

Wellness Market Reporter

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More From Emily Burns

Founder’s Corner: Cooking Up Something Beauty-full

Stila cofounder Maren Jensen is harnessing the functional food category with her hair-, skin- and…

Auberge Resorts Collection Brings The Well to Mexico

With the implementation of signature programs and modern wellness innovations from The Well, the hotel brand…

Mental Health Start-ups Look to Digital Platforms To Increase Access

In an effort to make resources and quality care more accessible, brands and platforms are taking a…

EXCLUSIVE: Nutrafol to Enter Sephora

The hair growth supplement and topical brand will be available in about 80 doors and online. 

Playboy Launches First Sex Toy Line

The range includes 34 products developed for all genders.

Mojave Desert Skin Shield Expands Footprint

The Ayurvedic wellness brand has opened a new space in Palm Springs and expanded its product line to allow…

Hers Taps Kristen Bell as First Mental Health Ambassador

The telehealth company will work with the actress to destigmatize the conversation around mental health and…

Kosé Partners With Aman Group for New Skin Care Line

The line includes five products and will be available across 20 countries, as well as at Aman spas globally.

What to Watch: The Wellness Boom

Consumers are taking a holistic and proactive approach to wellness, looking across the category for…

Eye Candy: Resolution Reading

Four books to kick-start a new wellness routine this year.

Retail’s Big Bet on Wellness

From ingestibles to sexual health, retailers are increasingly creating a one-stop shop for consumers'…

EXCLUSIVE: CorePower Yoga Launches First New Class in More Than a Decade, Plans for Growth in 2023

The news follows the brand's ongoing commitment to expansion, accessibility and diversity.

EXCLUSIVE: Moon Juice to Enter Ulta Beauty

The wellness brand will roll out in stores nationwide and online with supplements and skin care

EXCLUSIVE: Sweetgreen Unveils Partnership With Melissa Wood-Tepperberg

To kickstart Sweetgreen's Green January campaign, the brand tapped the fitness and lifestyle influencer as…

25 Wellness Launches to Kickstart 2023

Margarita mocktails, santal-infused body oils and all-natural spray deodorants are among new product…