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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Launch Pad: Clinical Skin Care Is Cool Again

At the higher end of the market, expertise still counts for something.

Expo West, ‘Super Bowl of Natural CPG,’ Plans to Postpone Amid Coronavirus Concerns

A new date has yet to be announced.

Ora Acupuncture Opens in NoHo

The founder is Kimberly Ross, daughter of real estate developer Stephen Ross.

Follain’s House Brand to Enter Ulta Beauty

"They're in parts of the country that no other retailer really touches yet."

Tengram Capital Partners to Acquire High Ridge, Owner of Zest and LA Looks

The deal comes at a time when dollar stores are growing and investing in beauty.

It’s All About Skin at NYFW

"Every photographer, designer, whatever — they never want to see foundation on skin."

Instagram Brings ‘Cheer’ Stars to NYFW, but Enforces Embargo on Content

Gabi Butler and Lexi Brumback appeared backstage at Brandon Maxwell, but reporters were asked to hold content…

Jergens Follows Up Natural Glow With Self-Tan Brand Sol

Sol by Jergens drops in March.

Revlon Jumps on the Clean Beauty Bandwagon, Releases EWG-Verified Primer

A first for a legacy brand in the mass market.

FDA Study Finds Sunscreen Ingredients Absorbed Into Bloodstream, Further Testing Needed

The study found that six active sunscreen ingredients are absorbed into the bloodstream after just one use.

CPG Vets Debut Odele, a Modernized Mass Hair Brand

The brand's name is a phonetic translation of "å dele," meaning "to share" in Norwegian.

Siren PR Abruptly Shutters

"The industry has changed dramatically and we are no longer able to financially operate."

Kat Von D Exits, Sells Shares in Kat Von D Beauty

She plans to focus on her vegan shoe line and an upcoming album.

Aveda Launches in South America With Sustainable Salon

The brand is ramping up its Latin America trajectory.

EXCLUSIVE: Sofia Carson, Disney Star and Activist, Is Revlon’s Latest Brand Ambassador

"The platform that I have is a responsibility that I take really seriously."