More From Ellen Thomas
How Coronavirus Could Change Beauty’s Commitment to Sustainability
Companies are doubling down on social issues over environmental.
Walmart Beauty Exec Jody Pinson Retires
She is credited with modernizing the retailer's beauty department.
Candles Burn Bright Amid Coronavirus Pandemic
While the beauty industry faces steep declines, home fragrance is a bright spot.
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Pandemic Shopping: Sales of Supplements Surge
Consumers are racing to stockpile immune and mood boosters.
MyKirei by Kao to Launch on Amazon
It is the first time the Japanese consumer giant has launched a first-to-market brand in the U.S.
Stimulus Package Leaves Future of FDA Sunscreen Safety Testing Unclear
Buried in the bill is new legislation regarding the treatment and classification of sunscreen ingredients.
Spas, Salons and Professional Beauty Cope With COVID-19
"It's pretty much a full shutdown in most states."
What Beauty and Wellness Products Sell In a Pandemic?
Hint: sheet masks, CBD and vibrators.
Digital Beauty Forum: E.l.f., Chegg and Afterpay on Getting Through to Gen Z
"Gen Z has a very short attention span — it's only eight seconds long."
Arfa, a New Brand Incubator, Launches Amid Pandemic
Instead of a traditional launch, the company is giving products away for free to health-care workers.
How Beauty and Wellness Chains Are Coping With COVID-19
Fitness studios are turning to streaming, while Sephora and Ulta cut store hours.
Ulta Beauty Plans 75 More Store Openings in 2020
The beauty retailer posted a 10 percent gain in sales for the fiscal year.
Credo Beauty, Sephora Push Clean Makeup
"What you hear about in the industry in terms of sluggishness in color — that's not what we're…
Coronavirus Inspires Doomsday-Style Wellness Shopping
"It's truly apocalyptic": Consumers are racing to stockpile hand sanitizers and supplements, leaving store…
Maybelline to Launch Fast Gel Nail at Dollar General
The launch is exclusive to Dollar General.