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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Coveteur Teams With Juice Served Here

An exclusive collection of three juices will drop on Oct. 12.

Cover Girl’s Ukonwa Ojo Talks Re-brand, Maps Growth

A re-brand — including a new tag line, logo and product assortment — is on deck for spring.

Skinfix Gears Up for Prestige Launch on QVC

At $65 and $55, a sleep mask and eye cream are priced more than three times as high as the brand's average…

Sally Hansen Re-brands With Self-Made Beauty Campaign

The nail category leader has a revamped logo, tag line and brand campaign.

NCLA Rebrands, Issues New Packaging

The Los Angeles-based line of luxury, trend-driven nail lacquers and wraps will introduce baby-pink caps and…

Walgreens Boots Alliance Gears Up for Biggest Skin-Care Launch in 20 Years

The skin-care brand, targeted at older Millennials, is launching in tandem in the U.S. and U.K.

Madison Reed CEO Amy Errett Emphasizes Thinking Beyond E-Commerce

The digitally native brand has expanded via retail distribution and a chain of color bars.

At Mass, Private-Label Brands Looking More Like Power Players

Mass retailers are delivering trend-driven house brands that look anything but generic.

Canyon Ranch Adds Botox to Menu

The luxury wellness resort is launching CR Aesthetics, a treatment menu featuring injectables, in October.

Marc Jacobs and Coty Stage an Eau So Decadent Evening at The Plaza Hotel

Fifteen influencers gathered Wednesday night for an Eloise-style romp around the iconic New York hotel.

Influence Peddler: Bella Hadid and Bulgari Fete the U.S. Launch of Goldea the Roman Night

The model is the face of the jewelry firm's Millennial-targeted new fragrance, which debuted in Rome earlier…

Ones to Watch: Meet Fashion’s Next Big Makeup Artists and Hairstylists

The next big names in beauty at New York Fashion Week.

The Fragrance Group Debuts So Avant Garde

The distributor of Lalique Parfums and Starck Paris is aiming to help consumers navigate shopping for niche…

Jo Loves Moves Further Into U.S. Market With Sephora Launch

Jo Malone's fragrance brand will launch online with the retailer on Sept. 6, and enter 14 doors on Oct. 27.

MyChelle Dermaceuticals to Enter Kohl’s

In September, the natural skin-care brand will launch 17 stockkeeping units in 324 stores.