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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Neiman Marcus Unveils Trending Beauty Shop

The retailer is ushering in 650 products from 45 new-to-Neiman's brands, in an effort to flood the beauty…

Unilever Builds a New Brand

The hair and body brand was incubated in less than a year by a designated team meant to move faster within…

Retailers Increasingly Bet on Beauty

Madewell has joined a slew of traditional apparel retailers that now sell beauty — including Anthropologie…

Philip Kingsley’s Blake Hughes Talks Growth Strategy

The new chief executive officer began work with the U.K.-based hair brand from Unilever's Murad this month.

Ulta Beauty Opens Manhattan Store

The store opened its doors at 188 East 86th Street on Oct. 27.

Makeup Suffers in Mass Market Amid Channel Complexity

The mass channel is struggling as shoppers buy lower-priced makeup in specialty channels and online.

Iman, Jay Manuel Beauty Team With Simon on Experiential Retail Concept

The first location will open in a busy common space in the Roosevelt Field Mall.

EXCLUSIVE: Gigi Hadid’s Makeup Artist Erin Parsons Talks Gigi x Maybelline

The brand's global makeup artist — and the supermodel's personal go-to — advised Hadid throughout the…

Follain Teams With Fivestory on Clean Beauty Pop-up

The clean beauty retailer will bring brands such as RMS Beauty, Vintner's Daughter, Josh Rosebrook and more…

R+Co Rolls Out Two New Categories

The Luxury Brand Partners-owned line is launching hair brushes and a fragrance spray, and industry sources…

OGX Hopes to Jump-start Hairstyling Category

The Johnson & Johnson-owned brand has driven significant growth in shampoo and conditioners. Can it do the…

Gigi Hadid x Maybelline to Launch in U.S. With Ulta Beauty

The supermodel's first product in her collaboration with the brand — the Jetsetter Palette — sold out on…

Marc Rey, Frederic Rozé Talk Connected Consumers at CEW

The Shiseido and L'Oréal execs both addressed adapting to change in the digital world.

Avène Links With Kind Campaign on Second #AvèneHope Push

The charitable initiative, which runs through Oct. 31, is timed with Eczema Awarness Month and National…

Amorepacific Group Appoints Jessica Hanson as U.S. President and GM

She will oversee all strategy, sales, marketing and operations for the South Korean beauty company's brands…