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Ellen Thomas

Beauty Editor, Mass Market

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More From Ellen Thomas

Beauty Undercover: Where the Upper East Side Gets Primped

WWD's mass market editor Ellen Thomas heads to Blushington — often called "the Drybar of makeup" — to observe…

Nine Drugstore Skin-Care Products Being Released in 2018

Key launches and innovations hitting mass market shelves in January.

14 Drugstore Hair Products Being Released in 2018

Key launches and innovations from all the major players, including Procter & Gamble, Unilever, L'Oréal and…

CEW Honors Lily Garfield, Tweezerman at Beauty of Giving Luncheon

The Esteé Lauder Cos. Inc. was also honored for the 25th anniversary of its Breast Cancer Awareness campaign.

James Dyson Talks Fifth Avenue Store, Expanding Beauty Business

The new store, situated at 640 Fifth Avenue, features a salon area where shoppers can get blowouts from…

Unilever Builds Another Brand, Love Beauty and Planet

Love Beauty and Planet is a sustainability play for young consumers, launching in wide mass distribution in…

Physicians Formula Expands Products, Changes Packaging

The Markwins-owned brand is embarking on a total revamp for 2018.

The Skinification of Hair: Scalp Scrubs, Serums, Hair Masks Drive Category

The segment is borrowing from skin care to develop products offering updated treatments and regimens.

Undercover Shopper: Ulta Beauty

WWD's mass-market beauty editor, Ellen Thomas, hits Gotham's new Ulta store to see how the Midwest-based…

Loli Beauty’s Clean, Customizable Offer

Beauty industry veteran Tina Hedges is banking on the wellness and customization trends in beauty.

Clé de Peau Beauté Names Felicity Jones Face of Brand, Embarks on Relaunch

Jones' first campaign launches in January, marking the start of Clé de Peau's total brand relaunch.

Ulta Beauty’s Dave Kimbell Talks First Manhattan Store

Industry sources say the retailer will definitely expand its presence throughout the borough.

EXCLUSIVE: QVC Appoints Rob Robillard to Lead Beauty

Robillard starts immediately in his new role — vice president of beauty merchandising.

Glossier’s Creative Director Helen Steed Takes New Role at Aruliden

Steed, who worked with Emily Weiss in the early days of Glossier, will start at the design and branding…

Chris Salgardo Steps Down at Kiehl’s, Megan Grant Named Brand President

Salgardo will stay on as brand ambassador, representing the brand in charitable endeavors.