More From Ellen Thomas
WWD Digital Beauty Forum: Guive Balooch and the Beauty Tech Boom
The global vice president of L'Oréal's Technology Incubator spoke about value creation, making consumer…
Glow Recipe Founders on Building a Digital-First Brand
Step one: When hiring talent, think digitally native.
WWD Digital Beauty Forum: Iris Nova’s Zak Normandin on Selling Via SMS
Conversational, or c-commerce is the new e-commerce.
Kristen Bell and Dax Shepard Unveil Baby Brand Hello Bello at Wal-Mart
The brand is the first to be introduced by Launched.LA, a new platform from former Honest Company president…
DpHue Unveils Direct Sales App for Hairdressers
DPHue Pro is designed to disrupt the traditional salon distribution model.
Tinder’s Ex-Marketing Director Hired by ZitSticka, A New Acne Brand for Millennials
Marketing acne patches isn't all that different from marketing online dating, he says.
Wellness Central: Josie Maran Gets Into CBD With Skin Dope
The model turned beauty entrepreneur is entering the cannabis category with products and a web site.
David Berk Joins Milani as CFO
Berk is the latest executive to depart L'Oréal USA for an entrepreneurial or private-equity-backed venture.
CEW Trend Report Warns Against Beauty Discounting, Finds DTC Brands Growing at Same Rate as Prestige
Speakers from NPD, Mintel, Nielsen and Google highlighted emerging trends in the beauty industry.
NuFace Debuts Smaller, Lower-priced Microcurrent Device
The NuFace Fix, designed to smooth fine lines and wrinkles in three minutes, is targeted at the company's…
Tenoverten’s Nontoxic Nail Care Moves into Target
The brand of clean nail care and polish is rolling out to 800 Target doors this month.
Urban Skin Rx Expands Reach to CVS and Ulta Beauty
Stocking the skin-care brand for darker skin tones underscores a shift in mass retail toward meeting the…
CEW at 65: The Indie Brand Boom
With 1,100 members across 700 companies, indie brands are CEW's fastest-growing membership category.
Can Lightning Strike Twice? Cult Skin-Care Brand Vintner’s Daughter Goes for Round Two
The skin-care brand that skyrocketed to cult status with a single product in just five years is ready to…
Unilever Tests New Sustainable Packaging
Nine brands will test reusable and refillable packaging formats.