More From Catherine Salfino
What Back-to-School Shoppers Will be Buying this Season
Back to school season is right around the corner, and this year consumers may be more focused with their…
The Science Behind Pop-Ups and Their Pull
Pop-Up shops may bring status to the line-goer who snags limited time merch, but for brands, the buzz…
Consumers Still Care About Made in USA Clothing—Down to the Raw Materials
A majority of consumers surveyed said it's important to them that the clothes they buy are made in the USA…
WWD Recommends
Beyond Millennials: Understanding Always-On Gen Z Consumers
Now between 8 and 22, Gen Z will account for 40 percent of the population and be the largest consumer group…
Blockchain Looks Set to Improve Brand to Consumer Relations
Blockchain may be the buzzword of the year, but understanding and employing it could eventually mean a closer…
On its Birthday, Denim Is Seeing a Revival
While everyone celebrates new Spring styles, there will be one industry icon celebrating its 145th birthday…
Lose the Parkas: Here’s What’s Trending for Spring
Athluxury and streetwear, fun sleeves for women, western influences for men, and denim for all are leading…
How the Blue Jeans Go Green Program Aims to Fortify Circularity
Here's how the Blue Jeans Go Green denim recycling program gives new purpose to old denim.
Studies Show Sleep Can be Influenced by Pajamas and Bedding
The art of sleep could be influenced by what we wear and the type of bedding we have for our routines.
More Than Ever, Fashion Needs to Step Up its Sustainability
Here's how retailers and manufacturers can entice consumers to shop more sustainably and reduce the apparel…
Laundry 101: Here’s How to Keep Your Reds, Whites & Blues Super Clean
Consumers could use National Laundry Day to learn a couple of new tricks for keeping their clothes looking…
NYFW Designers Call on Cotton for Fall Collections
During the recent New York Fashion Week shows, cotton proved it isn't only the darling of warm weather…
Price, Quality and Style: Consumers Seek Shopping Symmetry
Consumers are on the hunt for higher quality items and most are willing to spend more if they know their…
Bricks Over Clicks? E-commerce Still Presents a Lot to Gain and a Lot to Overcome
As much as consumers seem to be flocking to the online marketplace, they still have a host of concerns that…
The Right Technology Promises to Enhance Creativity for Fashion
Retailers and brand marketers are working overtime using every tidbit of information they can about consumer…