More From Catherine Salfino
Delivering on Personalization Will Mean Knowing More than Demographics
With marketers focused on personalization, they must learn how each generation differentiates itself…
The Tee Shirt Gains Importance as it Moves From Staple to Luxury Status
The popularity of athleisure and the rise of high-end streetwear has stepped up the T-shirt game with luxury…
Sharing Detailed Product Info Will Be Key for Retail’s Future
Retailers are learning more about consumers' preferences and providing them with better product information…
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Walk past any apparel store, look at most any Instagram fashion feed or check out a women’s runway show and…
To Attract Plus Size Shoppers, It’s Going to Take Personalized Marketing
The average American woman wears a plus size and some brands are stepping up to the plate to deliver on her…
Data Insights Vital for Smooth E-Commerce Holiday Business
There are officially 10 shopping days left before Christmas, which, to a procrastinator, is plenty of time…
Giving Activewear An Extra Dose Of Healthy
Consumers are wearing more activewear than ever, both because it’s still trending as a fashion statement and…
Newness has Put Denim Back in The Saddle Again
Two years ago, the New York Times ran a headline, “Denim is Dead. Long Live Denim,” which explained how the…
Retail Should Have a Lot to Be Thankful for This Holiday as Consumers are Ready to Spend
This holiday season, more consumers are expected to use e-commerce platforms over stores and spend more money…
Industry Steps Up Its Apparel Recycling Efforts
Right before the inevitable excesses that are a hallmark of the winter holidays comes America Recycles Day, a…
The Apparel Industry is Ramping Up Its Apparel Recycling Efforts
Beyond America Recycles Day, which is taking place on Nov. 15, salvaging clothes for other uses is a growing…
AI & AR Are the Hottest Things in Retail Right Now
AI, machine learning and augmented reality (AR) are moving the needle in transforming the customer experience…
These Personalized Efforts Are Changing the E-Commerce Game
Online purveyors may have to offer more personalized product to attract and retain today's digitally savvy…
Americans Improving But Still Lag in Sustainability Concerns
As one of the largest nations in the world, America has seemingly boundless access to natural resources. This…
Subscribing to Apparel’s Growing Model
Retailers are regularly being told they need to surprise and delight in order to keep customers engaged and…