More From Aria Hughes
Meet Shefit, the Sports Bra Brand Set to Compete With Under Armour, Nike
With the help of former LVMH exec Jeffry Aronsson, Sara and Bob Moylan are growing their company with an…
Will a Larger Adidas Yeezy Boost Release Hurt the Brand?
The sneaker industry reacts to Adidas and Kanye West reportedly releasing 1 million pairs of the Yeezy Boost…
A Sampling of Spring Offerings From Coterie, Capsule, Cabana, Woman
Here, a selection of standout brands at the four Manhattan trade shows.
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Sculptresse Looks to Influencers for Multichannel Campaign
The plus-size lingerie brand has named the campaign "The Fit. The Form. The Feeling."
Icecream Relaunches as Luxury Brand
The line that was started by Pharrell Williams and Nigo in 2005 is back with a more elevated approach.
Concept Korea Expands Support for Korean Designers in U.S. Market
After 10 years of providing Korean designers with the resources to show during New York Fashion Week, the…
Why Under Armour Collaborated With A$AP Rocky on a Skate Shoe
Under Armour lent A$AP Rocky the freedom to produce whatever he wanted and sell it however he wanted.
Huf Stepping Into Women’s Category
Named after a famous park in San Francisco, the Dolores collection is a fashion-forward take on Huf's street…
Chappy Relaunches
The social connection app for gay men has a new management team and a new identity.
Kozaburo Men’s Spring 2019
Kozaburo Akasaka merged cultural references in a way that felt novel and authentic.
Kith Park RTW Spring 2019
Ronnie Fieg capitalized on collaborations — from Tommy Hilfiger and Ugg to Greg Lauren and Versace — for his…
Kimora Lee Simmons RTW Spring 2019
Kimora Lee Simmons presented a multitude of options for all types of women.
Shanel RTW Spring 2019
Shanel Campbell's debut NYFW collection felt regal and meticulous, with an ingenious use of texture and…
Harlem Fashion Row Celebrates Partnership With Nike, LeBron James
They held an awards ceremony and fashion show that highlighted three women designers who worked together on…
Alpha Industries Shifts Marketing Efforts
The heritage brand introduced a campaign highlighting everyday heroes including Offset of Migos.