More From Aria Hughes
Woolrich Repositions Its Branding
The American heritage brand has a new campaign featuring Lauryn Hill and a new strategy.
What Is the Current State of American Fashion?
The industry's pros weigh in on what works, what doesn't and where things are headed.
Undefeated Forges Partnership With Esports
The L.A. streetwear and sneaker retailer partnered with the New York Excelsior, a professional Esports…
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How a Young Designer Produces a Fashion Show
Parsons graduate and designer Shanel Campbell explains what it takes to organize and produce her first…
Mike Amiri Details Retail Strategy
The Los Angeles designer recently opened a pop-up at Restir in Tokyo and will open more in major cities later…
Essence Expands Fourth Annual Street Style Festival
The event, which is now ticketed, will have around 100 vendors and honor Kelis and feature a performance by…
W2W: Streetwear Dives Deeper Into DIY and Licensing
DIY and licensing have always been components of streetwear, but as the category grows, more brands are…
VFiles Opens Up NYFW Show to General Public
They are taking over the main floor at the Barclays Center with a more experiential show format.
Boast Reemerges With Kith Pop-up
The heritage tennis line has a new set of owners and wants to resonate with more customers.
Jockey Introduces Premium Line
Called Jockey Signature, it will be sold exclusively at Dillard's.
More Than Words: Retail Addresses Gender Neutrality
With Gen Z, the number of consumers seeking gender-neutral products will grow exponentially.
Flagpole Enters Men’s Swim
Distribution will be direct-to-consumer for now.
The Top Drops of 2018
Retailers detail the most popular apparel and sneaker drops of 2018, so far, and why they were so successful.
The Drop Evolves — From Streetwear to Luxury
The opportunities and headaches created by the proliferation of streetwear's favorite distribution model.
Men’s Continues to Gain Ground as Sales Increase
Retailers were shopping Project, Liberty Fairs, Agenda and PGA for pieces that would help maintain the…