More From Amy Wicks
Closing Four Titles, Condé Nast Reshapes in New Era
After news that Gourmet, Cookie, Modern Bride and Elegant Bride would close, ceo Charles Townsend stressed…
Mercedes Focusing on Core Values
t Stephen Cannon, vice president of marketing at Mercedes-Benz USA, skipped traditional summer car sales and…
Diane von Furstenberg Focuses on Heritage
When Paula Sutter joined Diane von Furstenberg as president about 10 years ago, she was thinking about more…
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Building a Solid Foundation for Luxury Online
How do luxury brands adapt online, while maintaining an air of sophistication?
Lucky Identifies Alpha Shoppers
Gina Sanders, vice president and publisher of Lucky magazine, has a message for the media: Women are still…
Memo Pad: RDA Still Expanding
Reader’s Digest Association filed for Chapter 11 protection on Monday, but that doesn’t mean Reader’s Digest…
Fashion’s Night Out Readies PSA Push
To spur awareness of the Sept. 10 retail initiative, a public service announcement will air on TV, in taxi…
Good Times: Luxe Watch Brands Support Charities
In recent months, there’s been an uptick in events and ads from watchmakers in the humanitarian and…
Rodale Exit
Steven Pleshette Murphy, president and chief executive of Rodale, is stepping down after nine years at the…
Memo Pad: Hearst’s Latest Pitching Strategy
Hearst Magazines is trying to get personal to slow the advertising downturn.
Memo Pad: ‘The Fashion Show’ Debuts
Bravo debuted “The Fashion Show,” its “Project Runway” replacement.
Luxury Watch Brands Turn to Target Marketing
Luxury advertising is struggling this year, with many brands cutting ad budgets, delaying media buys, and…
The New Marketing Helix: Ad Spending Splinters
It’s now clear the game isn’t as simple as keeping the share of a marketing budget for a magazine versus a…
Wilmot to Open West Coast Unit
Paul Wilmot Communications will open a West Coast office this month, in Los Angeles.
Wall Street Journal Trims Staff
Retail reporting staff to be cut.