More From Alexa Tietjen
EmSculpt: The Millennial-Approved Way to Build Muscle
The body-sculpting technology has garnered a mainly Millennial following since hitting the market last…
Bastide Introduces Skin-care Category
The Frédéric Fekkai-owned brand unveils two products to start.
Beauty and Fashion YouTubers Discuss VidCon, State of YouTube Culture
Bretman Rock, Nyma Tang, Kandee Johnson and more share their thoughts on the social media convention — and…
Exclusive: Diane von Furstenberg Set to Speak at DragCon
The designer will sit down with RuPaul for a chat about life, fashion and her role as godmother to Lady…
Digital Download: Wakeheart Aims to Disrupt Scent Market With Influencer Collaborations
Wakeheart's first influencer collaboration is with the Dolan Twins, who have a collective social media…
Digital Download: Il Makiage Targets Microinfluencers With New App, Kenzza
The app will allow Il Makiage's microinfluencer pool to earn commission from products customers buy from…
Influence Peddler: Katie Sturino on Making Products Women Actually Need
The #MakeMySize fashion influencer aims to solve common, yet taboo body-discomfort issues via her…
Dr. Barbara Sturm on the ‘New Era’ of Skin Care
The anti-inflammation doctor shared her predictions for the future of beauty at WWD's 2019 Beauty CEO Summit.
Facebook’s Karin Tracy on Using Technology to Avoid Revenue Loss
Technology can help solve for a $213 billion loss in potential revenue in the U.S., according to Tracy.
Rea Ann Silva on Building Beautyblender
Silva shared her story from airbrushing the cast of "Girlfriends" to launching Beautyblender.
Jane Hertzmark Hudis on Why Beauty Needs a Global Perspective
"Trends come from everywhere," said Hudis, group president, Estée Lauder Cos.
Building a Sustainable Beauty Brand
Marcella Cacci of One Ocean Beauty, Esi Eggleston Bracey of Unilever and Brook Harvey-Taylor of Pacifica…
Carolina Herrera’s ‘Good Girl’ Finds Its Counterpart in ‘Bad Boy’
Carolina Herrera is building out its men's fragrance portfolio with the launch of a new scent, Bad Boy.
Exclusive: Camila Coelho Announces Eponymous Fashion Label
The Camila Coelho Collection debuts at Revolve with a whopping 70 pieces, all of which are inspired by…
The Evolution of Bluemercury’s Digital Strategy
The company started as an online-only business and has spent the past 20 years leveraging its digital roots.