More From Alexa Tietjen
Purpose by Design
For a new generation of brand founders, purpose is as important as profit. Here, how Uoma Beauty's Sharon…
EXCLUSIVE: Nikkie de Jager Teams With Beauty Bay on Eye Shadow Palette
The palette is the YouTuber's first since her Too Faced collaboration, which caused online chatter about how…
MagicLinks Rolls Out Text2Shop Influencer Feature
The feature aims to help video-based influencers monetize their content.
YouTuber Mindy McKnight Launches Cute Girls Hairstyles Toy Line
The line of mannequin heads and styling tools will be sold at Amazon, Walmart, Target and Sam's Club.
RewardStyle Brings Shoppable Video to Liketoknow.it App
The feature is meant to allow influencers to monetize organic video content.
The Thread: Will Beauty Embrace Instagram Reels?
How Reels came to be is reminiscent of Instagram Stories, which bowed as Facebook's answer to competitor app…
How Hama Beauty Uses Data for Product Recommendations
The online platform has racked up thousands of views since its May launch. Its 23-year-old creator, Tari…
HipDot Turns to Microinfluencer Collaborations for Creator Series
Microinfluencer FacedByKareem will launch The HipDot Creator Series on Aug. 17.
YouTuber NeonMUA Partners With Midas Cosmetics on Face Palettes
"I hold strong to the idea of supporting indie brands, especially now," said the YouTuber and creator of the…
Jackie Aina Launches Lifestyle Company, Forvr Mood
Forvr Mood launches Aug. 10 with a collection of candles.
Glossier Lays Off Retail Employees
After furloughing retail staff in May, Emily Weiss has announced that Glossier will lay off its nearly 200…
Snap Partners With Ralph Lauren to Create Bitmoji Wardrobe
The partnership is the first to exist within Snapchat and the Bitmoji app.
Internet Astrologer Dossé-Via on Scorpio-isms and Her EP of Mantras
The woman behind popular Instagram accounts ScorpioMystique and KnowTheZodiac shares her most asked…
TikTok Influencer Addison Rae Co-creates Cosmetics Company
Item Beauty, backed by brand incubator Madeby Collective, will launch on Aug. 11 with six products.
LBP Builds Beauty, Lifestyle Company With Camila Coelho
Elaluz, which translates to "she is light" in Coelho's native Portuguese language, will bow online on Aug. 3…