More From Adriana Lee
NFTs Hit Mainstream Social Media With Twitter Blue Profiles
Twitter launches NFT profile pics for Twitter Blue users, while reports claim Facebook and Instagram will…
Instagram Tests Subscriptions for U.S. Creators
Instagram's new pilot brings paying memberships to test group of creator accounts.
Microsoft’s Metaverse Play Adds Historic $68.7B Gaming Acquisition
Microsoft to buy Activision Blizzard for eye-watering sum, in move to strengthen its gaming push into the…
WWDownload: Hermès Brings NFT Lawsuit
The first test of luxury fashion's rights in the metaverse emerges, as Hermés files suit against MetaBirkins…
Jan. 6 Panel Zeros In on Big Tech
House Committee subpoenas Facebook, Twitter, Reddit and YouTube over misinformation. Does it realize this may…
Gap to Release First NFTs in Partnership with Frank Ape’s Sines
Gap unveils its first digital collectibles, a collaboration with Frank Apes artist Brandon Sines, with the…
What Fossil’s New Smartwatches Say About Google Partnership
Smartwatch users land between Fossil and a hard place, but the company pressed on with new Razer and Skagen…
Yahoo Announces Multiretailer Checkout for Ads
Yahoo partners with e-commerce platform MikMak to offer add-to-cart functionality and deeper consumer…
P&G Throws Open Its Virtual Doors at CES
The Olay parent's immersive new BeautySphere environment puts digital storytelling for its brands front and…
Perfect Corp.’s Fashion Push Hits the Wrist With AR Watch Try-on
The beauty AR tech company debuts virtual try-ons for watches at CES, cementing its move into fashion. That's…
What to Watch: Virtual Tech, E-com Fatigue, Devices Will Shape 2022
From virtual experiences to the comeback of physical stores, tech and retail are set to branch out next year.
L’Oréal’s Latest Tech Aims to Make Hair Color Mistake-proof
The beauty giant's new hardware seeks to rescue pandemic-weary hair color everywhere.
What Steph Curry’s Sneaker NFTs Can Teach Fashion
The record-breaking athlete and Under Armour partnered on an NFT strategy that looks like a slam dunk.
Year in Review: The 10 Stories of 2021 That Set Fashion’s Course in the Metaverse
The past year put fashion on a new digital trajectory. Destination: The metaverse, where fashion is virtual…
WWDownload: 5 Wearables That Grabbed Our Attention This Year
High tech and high style come together in these wearables. See what made the shortlist.