YouTube
Scentbird Collaborates With YouTube Stars for New Color Cosmetics Launch
Creating a look from a YouTube video can be costly. The company behind Scentbird is launching Deck of…
Ipsy Adds to Its Roster of Influencers
The subscription box service and beauty event producer enlisted YouTube sensations Gabriel Zamora and Madison…
Target Taps U.K. Social Media Star Zoella’s Line for Holiday and Beyond
The mass bath category is heating up as Zoe Sugg brings her relaxing bath and body lineup to America.
WWD Recommends
NCLA and CutePolish Bedazzle Holiday Nails
The nail-products brand and digital nail-art destination have together created six glitter-filled polishes.
Alli Webb Pens a Volume on Achieving the Perfect Blowout at Home
The hairstylist and Drybar founder has released her first book, "The Drybar Guide to Good Hair for All."
OC Conference Draws Tech Execs From YouTube, Alphabet and Instagram
Conversations ranged from business growth to the upcoming presidential elections with investment being the…
New Study Examines Brands and Their Would-Be Builders
Finding common ground for bloggers and the fashion and beauty retailers that hire them.
Cosmedix Creates National Aesthetician Day
The monthlong program brings attention to the nation's more than 183,000 trained skin-care experts.
The Best of Everyday Beauty: Teni Panosian’s Accessible Looks Are Winning Over Brands
The beauty influencer, who's a Maybelline ambassador and the face of Murad's Invisiblur Perfecting Shield…
Bubzbeauty Dishes on Eye Shadows for Every Season, Giving Back and Finding Balance
Lindy Tsang, the social-media star better known as Bubzbeauty, has a lot on her plate other than makeup…
New Study Concludes Influencers Rule the Social Media Beauty Landscape
Pixability reveals social-media personalities Michelle Phan, Rachel Levin and Bunny Meyer attracted the most…
Millennial Shopping Channel Bets Big on Influencers, Digital
Digital Shopping Channel, founded by Noelle Reno, is targeting 20- to 40-year-olds by selling trendy clothes…
Meet Hauk, StyleHaul’s Answer for the Growing Men’s Influencer Market
The multichannel digital content company launched a men's vertical as it aims to broaden its offering to…
Elcíe Cosmetics Adds Primer to Build Its Base of Makeup Essentials
The favorite of the social media set is intent on growing its face product portfolio before branching out to…
The Shift to Video Advertising
As consumers "cut the cord" and turn to mobile devices and social platforms for media consumption, video…